Lotterywest drives campaign immediacy
VMO recently helped promote Lotterywest’s $15 Million jackpot draw.
Lotterywest innovatively utilised VMO’s highly engaging VMO Shop format to deliver a live digital countdown timer to drive immediacy of the $15 Million jackpot draw.
The creative played on the day of the draw (Tuesday and Thursday) across sites in VMO’s Perth network, with a call to action counting down the hours, minutes and seconds until Lotterywest’s next draw.
Keep a look out for the campaign in your local VMO Shopping centre.
Talk to Megan today to find out more about how we can help your brand create innovative digital outdoor campaigns.