Nike’s epic footprint
Nike and BBH recently stretched their creative skills to merge virtual and physical worlds, by creating a 200 metre running track titled the ‘Unlimited Stadium’ lined with LED screens in Manila.
Up to 30 runners at a time are invited to engage in a virtual contest with their LED lit ‘ghosts’. This ‘ghost’ only appears after the first lap, encouraging runners to keep beating their lap times.
The Unlimited Stadium ties in with Nike’s shoes as the overall shape mimics the shape of the sole of the Nike Lunar Epic.
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Read & watch more about this inspiring campaign here: www.campaignbrief.com/asia/2016/08/bbh-creates-epic-footprint-for.html