Nike’s epic footprint

May 26, 2017
Nike Let Us Inspire You_Blog

Nike and BBH recently stretched their creative skills to merge virtual and physical worlds, by creating a 200 metre running track titled the ‘Unlimited Stadium’ lined with LED screens in Manila.

Up to 30 runners at a time are invited to engage in a virtual contest with their LED lit ‘ghosts’. This ‘ghost’ only appears after the first lap, encouraging runners to keep beating their lap times.

The Unlimited Stadium ties in with Nike’s shoes as the overall shape mimics the shape of the sole of the Nike Lunar Epic.

Love out of the box ideas? Contact us today and find out how VMO Lab can help bring your brand to life.

Read & watch more about this inspiring campaign here: www.campaignbrief.com/asia/2016/08/bbh-creates-epic-footprint-for.html


« Back to the VMO Blog


Stay in touch

Sign up for monthly news, inspiration and competitions.

Name:
Email Address:
Location: