Amazon breaks OOH record
Amazon has teamed up with US outdoor companies Outfront Media and Rapport to install a 24 metre “Amazon Echo” replica above New York’s Times Square.
According to Amazon, the advertisement breaks the record for the largest installation, a title previously held by Pepsi in the 1940s.
The “Echo” replica includes an LED light ring, programmed to replicate the pattern activated when a user asks Alexa, Amazon’s intelligent personal assistant, a question in real time.
Outfront Media executive VP and CMO Jodi Senese says: “Amazon Music’s gigantic deployment is a key example of the creative possibilities out-of-home offers brands.”
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