Weather triggered campaign for Tourism Fiji
VMO partnered with Tourism Fiji to deliver an engaging and contextually relevant weather triggered campaign across the network.
Tourism Fiji’s objective was to attract their target audience of couples and families with children under 12 to choose a holiday in Fiji.
The VMO network served Tourism Fiji’s ad when the weather forecast to rain or the temperature dropped below 16 degrees.
This is a prime example of a real-time weather triggered campaign as the campaign enticed with imagery of sunny Fiji at a time when they may be considering a winter escape.
Talk to Rae today to find out more about how we can help your brand create innovative digital outdoor campaigns.