About VMO

We are not a traditional Outdoor business. VMO is a leader in audience engagement – a global-class provider of live, dynamic Digital Outdoor served from our agile ad serving system; Pulse. We also provide clients with smarter, more accountable audience metrics via our exclusive audience measurement system – DART (Digital outdoor Audience in Real Time).

In the VMO Lab we take our clients ideas, find a bespoke digital technology solution and then offer the very best in audience engagement to solve the marketing objective.

No brief is too blue sky. We are ready to challenge the market with you.

Our philosophy


To be a world class digital media company specialising in audience engagement and Digital Out-of-Home.

By delivering the best in audience engagement using our market leading technology and innovation. We will inspire creativity in category as well push boundaries to create best in class work – year after year.

VMO Vision


VMO offers brands unique engagement opportunities. How do we do that?

  • Through a vast network of digital screens that are proven to engage.
  • By providing audience visibility via our unique audience measurement service – DART.
  • And by transforming ideas into creative digital experiential solutions custom designed for each client need in the VMO Lab.
VMO Values

People & Culture

We have a business and culture of success because we pursue excellence. Excellence in our people. And excellence in our category.

No brief is too complicated for us to find a creative, digital solution. We are a group of authentic, sales, marketing and technical folk that enjoy a challenge and at the core, want to do the very best work with brands, agencies and our partners.

People & Culture


VMO is owned by The HOYTS Group. The HOYTS Group is one of the world’s leading entertainment companies. The HOYTS Group operates four media and entertainment companies;

  1. HOYTS, the chain of successful cinema complexes in Australia and New Zealand featuring more than 400 screens and over 89,000 seats.
  2. HOYTS Kiosk, the country’s largest network of DVD and Blu-Ray rental machines in over 650 locations and has serviced more than 1.5 million customers.
  3. Val Morgan, Australia and New Zealand’s leading national supplier of cinema screen advertising. The cinema business has network coverage of over 2,000 cinema screens.
  4. VMO is Val Morgan’s sister company offering digital screen advertising in over 4,000 Out-of-Home environments in Australia and New Zealand.

In December 2014, HOYTS Group was acquired by the WANDA Group. The WANDA Cultural Industry Group is China’s largest cultural enterprise – consisting of four companies; film holdings, sports holdings, tourism holdings and children’s entertainment. It aspires to be ranked in the top five cultural companies in the world.

VMO History

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