Blog

Data…the most precious marketing edge you can have

December 1, 2017

Few people are better qualified to reflect on the value of data than the man who gifted us the world wide web. As Tim Berners- Lee put it so eloquently, “Data is a precious thing.” At a time when shopping centres are working harder than ever to win the loyalty of their customers, data, used […]

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Our WA superstar Megan Camp nominated for a Media i award

October 31, 2017

VMO’s Megan Camp was nominated for ‘Sales Individual of the Year’ in the recent Media i survey. Megan is a finalist for ‘Outdoor/Cinema Sales Individual of the Year’ for WA. Voted by agency professionals, the Media i Awards are built to provide recognition in sales excellence for teams and individuals across all media channels. Congratulations […]

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Audi’s contextual roadside out-of-home campaign

October 31, 2017

Audi has launched a data-driven digital out-of-home campaign that will serve contextually relevant messages to drivers at each location. Using traffic data, the campaign targets sites where traffic is heavy, alerting drivers to “Pre-sense”, Audi’s in-built technology for predictive safety. The campaign also utilizes weather data for each location, triggering ads for Audi’s all-wheel drive […]

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VMO takes Blue449 on a day trip

October 31, 2017

VMO recently took Blue449 Trading Team on a site-tour to iconic Manly Wharf. And we did it in style lapping up the sunshine on the Manly Ferry across Sydney harbor. Of course while the harbour was impressive, the real show was at Manly Wharf where Blue449 scoped out VMO’s multiple Ultra, Standard and Portrait Screens […]

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Val Morgan wins Media Partner of the Year for the second year running

October 23, 2017

We’re very proud to announce that Val Morgan won Media Partner of the Year at the MFA Awards, held on October 19. This is the second year in a row Val Morgan has taken home the trophy. MFA recognised our investment in people in culture, partner engagement and best work in market – including our […]

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Cheeky movie montage by VMO

September 27, 2017

For the annual Val Morgan Cinema Upfronts, VMO has created a cheeky movie montage to showcase what to expect from VMO in 2018. The event is a fantastic opportunity to talk to media agencies folk across the country however anyone with a penchant for classic films will enjoy. Take a look.

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VMO becomes the new Christchurch local

September 5, 2017

VMO has expanded the Work network to Christchurch, with the first of our new screens located at 134 Victoria Street. The location itself is a brand new post-earthquake low rise and home to a mix of premium tenants such as Matisse, Young Hunter Lawyers and Hairy Lemon. This new addition brings VMO NZ’s total screen […]

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VMO take on Y&R

September 5, 2017

VMO challenged the Y&R Media Team to a darts tournament with a ‘bogan’ twist. The night was filled with fun, (a few drinks), and many laughs as contestants got competitive in dress up costumes and mullet wigs. Team VMO were victorious – sorry Y&R, maybe next time. Do you think you’ve got what it takes […]

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Weather triggered campaign for Tourism Fiji

September 5, 2017

VMO partnered with Tourism Fiji to deliver an engaging and contextually relevant weather triggered campaign across the network. Tourism Fiji’s objective was to attract their target audience of couples and families with children under 12 to choose a holiday in Fiji. The VMO network served Tourism Fiji’s ad when the weather forecast to rain or […]

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VMO welcomes Tyler & Rob

September 5, 2017

VMO welcomes two new members to the NZ team; Tyler Christie & Rob Forsyth. Tyler joins us as Account Manager replacing Mohit Sharma. He comes with copious amounts of industry experience, including recently working at Carat Auckland and Melbourne. Tyler says, “Account Manager at VMO is an extremely exciting opportunity for me, as a sales […]

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