Blog

The world’s only intelligent health club network

May 29, 2017

VMO has lifted the covers off what is the world’s only intelligent health club network with the introduction of DART 2.0. DART 2.0 now anonymously tracks over 1 million active Australians, delivering more insights and analytics of real time audience viewing habits. DART measures those viewing content based on their age, gender, when they viewed […]

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VMO proudly sponsors the Beacon Awards

May 29, 2017

The Beacon Awards was held at the Viaduct Events Centre, Auckland on Thursday 4th May. The Beacons recognise the power of innovative and highly effective media solutions to leverage the creative message and connect with and engage customers to achieve outstanding results for clients. You may have noticed VMO was operating 70” VMO Work screens […]

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VMO Work expands its footprint

May 28, 2017

VMO has expanded our Work offering into trendy Newmarket, Auckland, with the VMO Work screen network now in the Rialto Centre’s busy food court. With a mix of fashion, entertainment, health, beauty and food, Rialto Centre is a busy shopping hub, capturing affluent mix of office workers and day shoppers. VMO has installed three highly […]

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Lotterywest drives campaign immediacy

May 26, 2017

VMO recently helped promote Lotterywest’s $15 Million jackpot draw. Lotterywest innovatively utilised VMO’s highly engaging VMO Shop format to deliver a live digital countdown timer to drive immediacy of the $15 Million jackpot draw. The creative played on the day of the draw (Tuesday and Thursday) across sites in VMO’s Perth network, with a call […]

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Western Australia’s night of nights

May 26, 2017

VMO was a proud sponsor of the 2017 Oasis Ball & Campaign Brief Awards. We were thrilled to be helping our industry by donating a $10,000 VMO On-the-go media package to raise money for The Oasis Project – an initiative of the Western Australian advertising, media and communications industry that provides support to the Salvation […]

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Nike’s epic footprint

May 26, 2017

Nike and BBH recently stretched their creative skills to merge virtual and physical worlds, by creating a 200 metre running track titled the ‘Unlimited Stadium’ lined with LED screens in Manila. Up to 30 runners at a time are invited to engage in a virtual contest with their LED lit ‘ghosts’. This ‘ghost’ only appears […]

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On-the-go is going viral

May 26, 2017

VMO’s highly engaging On-the-go TV format keeps on getting better with the introduction of a new TV outdoor segment, ‘Going Viral’. Going Viral serves the internet’s current trending video of the fortnight. On-the-go TV is Australia’s only mass reaching one-to-one digital outdoor TV network, engaging audiences as they go about their daily lives. Want to […]

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Australia Square gets a new tech face-lift

May 26, 2017

We have just unveiled VMO’s newest premium 70” screens at Australia Square in Sydney’s CBD. The screens are located in the freshly made-over food court in the heart of Sydney’s financial district. Australia Square boasts some of the city’s best cafes and eateries, along with specialty retailers. Additionally, Australia Square adjoins Ryan’s Bar, capturing more […]

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Bringing to life – Blackmores

May 24, 2017

Amplification across: Fitness First Magazine Fitness First website: ffmag.com VMO Active TV brand ad VMO Active TV advertorial content VMO Active Amplified Ambient Extension

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Kit Kat’s Virtual Staring Contest

February 21, 2017

In Brazil, Kit Kat and creative agency J. Walter Thompson were behind this fun interactive outdoor activation that pitted university students against in each other in a virtual staring contest. Interactive digital screens placed on two different college campuses were fitted with cameras and facial recognition software. Each one streamed video of passersby onto the […]

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