With Fitness First magazine at the heart of the campaign Blackmores delivered a content-lead Train To Run Smarter campaign to over 520,000 active Australians. The magazine featured tips on how to train to run smarter along with a supportive work out plan all sponsored by Blackmores.
Blackmores featured products across an integrated marketing campaign that support this editorial message.
This content was amplified across Active TV, Active Amplified and Active Ambient formats in club.
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