Case Study

Kia

Kia

In partnership with Kia, VMO Lab delivered an immersive digital experience to highlight Kia’s sponsorship of the Australian Open. The campaign included an activation inviting participants to play against the fastest server in the world – Sam Groth, using the Kia ‘Game On’ mobile app. The award winning campaign produced high engagement, 190,000 app downloads as well as reach and PR for the brand.

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