Technology: Mobile Integration
In partnership with Kia, VMO Lab delivered an immersive digital experience to highlight Kia’s sponsorship of the Australian Open. The campaign included an activation inviting participants to play against the fastest server in the world – Sam Groth, using the Kia ‘Game On’ mobile app. The award winning campaign produced high engagement, 190,000 app downloads as well as reach and PR for the brand.
Technology: Hyper-local Content
Through a social and hyper-localised campaign across the VMO Shop network we extended the digital and social strategy for the My Dog campaign. Consumers posted photos of their dog to social media and we placed these into a template and served them within the consumer’s local community. The flexibility of the network saw hundreds of different creatives played across the duration of the campaign in targeted locations.
With the help of the VMO Shop Network, New Balance targeted centres in close proximity to Rebel stores stocking Heidi Klum for New Balance product range. The digital activation provided consumers with a virtual change room to try on the clothing line and explore the range. Take a look.
Technology: Virtual Cash Register
VMO brought to life an Australian-first Digital Outdoor experience integrating payWave to help raise awareness and donations for PEDIGREE ‘Feed the Good.’ With each donation the creative changed to indicate a change to the dog’s life and reward participants for their charitable donation. All content was tailored locally to each market. Results show dog adoption increase and brand engagement.
Technology: Gesture Control
To drive sales of Purina Total Care Flea Shield VMO created a gesture control game inviting consumers to save the dog on screen from the invading fleas. The activation proved to be a hit across various demographics and was positioned in proximity to supermarket stockists to drive sales. Take a look.
In the lead up to the Formula 1 Australian Grand Prix, VMO delivered an interactive touchscreen activation for Rexona. The activation was used to generate awareness of the Rexona Qualifying microsite giving online participants a chance to drive a Williams Racing F1 Car.
Technology: Content Creation
Subaru chose a branded content spot across On-the-go TV to promote the eyesight driver assist technology in the Subaru Forester. Subaru geo-targeted the network to school zones and day parted to coincide with pick-up and drop off times making the campaign highly contextual and relevant to the target audience.
Technology: App Integration
To showcase the capabilities of the then new Taste Planner app. VMO delivered a large scale activation encouraging consumers to try the new mobile app. Each digital experience was stationed in close proximity to Coles and captured consumers on their way into the supermarket to assist them with their ingredient selection. Take a look.
Technology: Triggered Content
To generate awareness and lottery ticket sales, VMO designed a bespoke digital kiosk with a Trick or Treat theme in line with their Halloween Superdraw. VMO developed a software algorithm so that consumers interacting with the kiosk were given either a trick or a treat. The treat was a Quick Pick ticket into the Superdraw, the trick a Halloween joke.
The activation delivered high engagement and dwell times for the client.
Technology: Contextual Content
To support product sales and the launch of their latest pre-paid offering Telstra used On-the-go TV to target consumers in petro locations – a key buying location for their product. The campaign proved the strength of the VMO On-the-go TV network with strong sales uplift figures. Call for results.
Technology: Content Creation
Utlising only the On-the-go TV network, Wrigley wanted to promote Bubblemint gum – their then newest product. The motion graphics and audio creative were created by VMO from a storyboard by the VMO Production department. Take a look.
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