Increasingly, consumers are on-the-go going about their daily routine. The VMO On-the-go network is designed to capture people’s attention when they are in purchase mode while they are out and about.
The VMO On-the-go network consists of On-the-go TV and On-the-go Extra and is designed to engage audiences when they stop by a Petrol and Convenience location. Content played includes News, Weather and Movie trailers.
This expansive network boast 2,000 screens nationally.
VMO On-the-go Case Study
ING Direct leveraged the digital medium with contextualised creative for the OOH environment to engage consumers in a more targeted way. The ad reached consumers at different touch points in their day. They offered an immediate benefit of cash back on groceries outside the supermarket or on petrol at the pump. Campaign research proved the ad had significant cut-through with consumers to deliver strong message recall.
Take a look at our VMO On-the-go screen formats or get in touch with your sales representative for more details and locations.
Take a look at a selection of our favourite VMO On-the-go locations. You will see the various formats in situ here. Call your sales representative if you’re interested in a site tour to one of these locations.