Press Releases

VMO upsizes its network with QICGRE partnership

November 27, 2018

SYDNEY: VMO’s momentum in growing its retail portfolio continues with the announcement today of its partnership with QICGRE – the real estate division of QIC. From 1 November 2019, VMO will be the exclusive large format advertising partner for 6 high profile retail destinations within the QIC portfolio. “A key focus for the year has […]

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Putting the ‘MO’ in VMO

November 23, 2018

SYDNEY: In partnership with the Movember Foundation, the leading charity changing the face of men’s health, and Quividi, the global leader in audience and content analytics for digital out-of-home (DOOH), VMO is the only outdoor media network in Australia to have launched a Smart Movember campaign, triggered by facial features. Dan Hill, CEO, Val Morgan […]

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VMO strengthens grip on health clubs with acquisition of Collective Media

October 23, 2018

SYDNEY: Val Morgan Group today announced further growth for VMO with the acquisition of Collective Media. The group brings the Anytime Fitness network into the portfolio of health clubs represented by VMO, which includes Fitness First, Good Life and Fernwood Fitness. Daniel Hill, CEO Val Morgan Group notes: “Collective Media is another marquee piece in […]

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Val Morgan Group announces global first partnership with online media giant FANDOM.

September 28, 2018

Val Morgan Group has today announced a first-of-its-kind, cross-platform partnership with the world’s largest entertainment fan site, FANDOM. The partnership reveals another piece of the overall Val Morgan strategy, with the group now offering digital publishing opportunities alongside its existing assets in cinema, out-of-home and custom publishing. A fan-powered, fan-trusted source of entertainment, FANDOM is […]

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VMO unveils market-first large format office tower screen

September 4, 2018

AUCKLAND: VMO, New Zealand’s leading office tower network has unveiled an impressive 3.5 square metre large format digital screen in the heart of Auckland’s CBD – a market-first for office tower advertising. Designed for maximum impact and engagement, the ‘Ultra’ screen is 4K enabled and strategically positioned in a key thoroughfare that connects Shortland St […]

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VMO transforms Fernwood magazine

August 1, 2018

SYDNEY: VMO has unveiled its first edition of the new-look Fernwood magazine. Sporting a fluoro-pink masthead and ‘THE’ poster girl for body positivity ‘Amy Schumer’ on its cover, the 84-page glossy magazine has relaunched in style. With content expanding beyond health and fitness to include dedicated sections for travel, beauty, fashion, tech and motoring, Fernwood […]

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Val Morgan Group announces key senior leadership changes

July 27, 2018

Val Morgan Group has today announced a new look leadership team with three internal promotions across its Val Morgan Cinema and VMO businesses. Tristan Wyse, Paul Butler and Jane King will take on new positions across the Val Morgan Group with Butler and Wyse promoted to Managing Director positions of the VMO and Val Morgan […]

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VMO launches “DART360” audience intelligence platform

July 16, 2018

VMO has today revealed its audience intelligence platform DART360. Evolving from its proprietary tool DART (Digital outdoor Audience in Real Time); DART360 enables clients to plan and optimise their campaigns to engage active consumers across the VMO network. The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what […]

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VMO continues evolution with refreshed brand

July 9, 2018

VMO has unveiled its new visual identity along with a supporting brand position that focuses on the delivery of engaged audiences. Since stepping away from ‘Val Morgan Outdoor’ to become ‘VMO’ in 2014, VMO has continued to grow and evolve calling for an update to the VMO persona. Jane King, Head of Marketing for VMO […]

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VMO announces expansion into Fernwood Fitness

July 4, 2018

SYDNEY:  Continuing their growth in both Outdoor and custom publishing, VMO has today announced a commercial partnership with Fernwood Fitness. The agreement will see VMO take on the production of Fernwood’s custom magazine and roll out of a digital advertising network throughout their clubs. The first edition of the new-look magazine will launch on the […]

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