Press Releases

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World first! VMO launches real time programmatic ad serving.

May 8, 2017

In a global first, VMO has launched a Programmatic Outdoor product; VMO Programmatic. VMO Programmatic is redefining outdoor by allowing advertisers to target specific demographics in real time across its outdoor networks. The benefits for advertisers are enormous. Using real time audience insight advertisers can deliver highly personalised content in outdoor environments driving a new […]

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New Zealand gets its first look at VMO Programmatic

May 2, 2017

In a global first, VMO has launched a Programmatic Outdoor product that allows advertisers to target specific demographics in real time across its outdoor networks. The product has launched today in New Zealand with leading global QSR, Subway®. It’s all being made possible by VMO’s exclusive real-time audience measurement system; DART (Digital Outdoor Audiences in […]

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VMO expands health club suite

February 6, 2017

VMO has taken over the media network at Fit n Fast, expanding its suite of health clubs in urban locations. The acquisitions again strengthen VMO’s presence in health club locations throughout NSW, ACT and VIC – a further 331 screens have now been added to the multi-media network expanding the full health club footprint to […]

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VMO grows Sales function nationally

December 12, 2016

VMO, Australia’s leading digital outdoor business, today announces expansion to the Sydney sales division. The new roles reflect the next phase of growth for VMO. VMO’s Managing Director, Anthony Deeble comments; “VMO has grown enormously over the last 18 months creating a number of new roles to cater for the increasing interest in our Digital […]

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VMO unveil the most intelligent outdoor measurement system

November 23, 2016

VMO has unveiled DART 2.0 – Australia and New Zealand’s most intelligent out of home audience measurement system. DART (Digital outdoor Audience in Real Time), anonymously tracks over 2 million Australians and measures those viewing content across VMO’s 8,000 digital screens. In real time, it reports on; age, gender, when the audience viewed and how […]

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VMO unveil the most intelligent outdoor measurement system

November 22, 2016

VMO has unveiled DART 2.0 – Australia and New Zealand’s most intelligent out of home audience measurement system. DART (Digital outdoor Audience in Real Time), anonymously tracks over 250,000 New Zealanders. In real time, it reports on; age, gender, when the audience viewed and how many people viewed across an advertiser’s campaign period. Anthony Deeble […]

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VMO expands into health club of the future

November 17, 2016

VMO has launched a suite of new screens into Australia’s first health club of the future. The Fitness First health club chain has just opened Australia’s very first high-tech “connected gym,” VMO have marked the occasion by installing the very best in screen technology and audience engagement software. VMO has installed 17 screens at Fitness […]

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VMO acquires Active Media Group

July 6, 2016

VMO announces the acquisition of Active Media Group (AMG) – the premium multi-media business representing Fitness First Australia, Goodlife Health Clubs and more. VMO’s strategic acquisition confirms plans to deliver 10,000 digital screens over the coming months and signifies the diversification of the portfolio. VMO extends into the highly sought after health and fitness segment […]

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VMO, a division of The HOYTS Group acquires Active Media Group

July 6, 2016

The HOYTS Group has announced another major acquisition for Val Morgan Outdoor (VMO). VMO have just acquired Active Media Group (AMG) – the premium multi-media business representing Fitness First Australia, Goodlife Health Clubs and more. Supported by investment from the Wanda Group, this strategic acquisition is in line with the businesses plan to deliver 10,000 […]

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VMO On-the-go expansion and upgrade programme in full swing

May 26, 2016

VMO continues to expand its On-the-go footprint with new sites and upgrades to existing locations. The VMO On-the-go network consists of On-the-go TV and On-the-go Extra, which are both found in petro environments. This network is designed to engage audiences while they are on the go. As part of the recent VMO rebrand, Managing Director […]

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