Press Releases

VMO transforms Fernwood magazine

August 1, 2018

SYDNEY: VMO has unveiled its first edition of the new-look Fernwood magazine. Sporting a fluoro-pink masthead and ‘THE’ poster girl for body positivity ‘Amy Schumer’ on its cover, the 84-page glossy magazine has relaunched in style. With content expanding beyond health and fitness to include dedicated sections for travel, beauty, fashion, tech and motoring, Fernwood […]

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Val Morgan Group announces key senior leadership changes

July 27, 2018

Val Morgan Group has today announced a new look leadership team with three internal promotions across its Val Morgan Cinema and VMO businesses. Tristan Wyse, Paul Butler and Jane King will take on new positions across the Val Morgan Group with Butler and Wyse promoted to Managing Director positions of the VMO and Val Morgan […]

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VMO launches “DART360” audience intelligence platform

July 16, 2018

VMO has today revealed its audience intelligence platform DART360. Evolving from its proprietary tool DART (Digital outdoor Audience in Real Time); DART360 enables clients to plan and optimise their campaigns to engage active consumers across the VMO network. The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what […]

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VMO continues evolution with refreshed brand

July 9, 2018

VMO has unveiled its new visual identity along with a supporting brand position that focuses on the delivery of engaged audiences. Since stepping away from ‘Val Morgan Outdoor’ to become ‘VMO’ in 2014, VMO has continued to grow and evolve calling for an update to the VMO persona. Jane King, Head of Marketing for VMO […]

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VMO announces expansion into Fernwood Fitness

July 4, 2018

SYDNEY:  Continuing their growth in both Outdoor and custom publishing, VMO has today announced a commercial partnership with Fernwood Fitness. The agreement will see VMO take on the production of Fernwood’s custom magazine and roll out of a digital advertising network throughout their clubs. The first edition of the new-look magazine will launch on the […]

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Beards aren’t trendy anymore

May 16, 2018

AUCKLAND: VMO, New Zealand’s #1 office tower advertising network has revealed interesting insights from last Thursday’s industry event, the Beacon Awards. During the event, VMO’s large format digital screen captured real-time data. Equipped with VMO’s proprietary audience measurement system DART (Digital outdoor Audience in Real Time), the screen measured and aggregated anonymous demographic data including, […]

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VMO Work reaches half a million NZ professionals

March 22, 2018

New Zealand’s leading workplace media and content network, VMO Work, has just broken another audience milestone with figures revealing the network now commands a cumulative weekly audience of over half a million professional workers. The VMO Work audience is dominated by traditionally hard to reach white-collar, high income workplace professionals. Underpinning the networks rapid growth […]

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VMO unveils digital transformation of one of Sydney’s key commuter hubs at Chatswood Interchange

March 12, 2018

SYDNEY: In yet another win for VMO, Australia’s fastest growing Digital Out-of-home provider, the organisation has secured exclusive rights to Chatswood Interchange expanding its network into one of the busiest retail and commuter hubs in Australia. Integrated with Chatswood railway station, the Interchange is a major gateway into and out of the North Shore. In […]

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Val Morgan promotes Dan Hill to CEO

March 5, 2018

HOYTS Group CEO Damian Keogh has today announced the promotion of Dan Hill to the role of CEO, Val Morgan Group. Dan Hill was previously the Managing Director of Val Morgan Cinema and under his new remit he will take on the leadership and responsibility for the group including cinema and the digital outdoor business, […]

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VMO and Unilever partner to launch Streets ‘Talking Ice Cream’ summer campaign

February 23, 2018

SYDNEY: In a market first for VMO and Streets, Unilever partnered with the Outdoor advertising network to launch their ‘Talking Ice Cream’ summer campaign via a fully-automated, real time dashboard solution. Designed by VMO, the custom-built platform enabled Streets to serve dynamic, geo-targeted messaging triggered by current news, weather and events in real-time. Multiple creative […]

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