Press Releases

VMO sets new benchmark in Outdoor measurement: hourly audience planning, at screen level

October 12, 2020

VMO has launched a new revolutionary audience planning tool, DART R&F DART R&F is the only OOH planning tool that measures audiences hourly at a screen level DART R&F enables VMO to build impression scores to power programmatic campaigns Built in partnership with independent marketing effectiveness consultancy Data2Decisions   Val Morgan Outdoor (VMO) has evolved […]

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Val Morgan Outdoor (VMO) wins Melbourne’s iconic, Chapel Street retail site

March 5, 2020

Wednesday, March 4, 2020   Val Morgan Outdoor (VMO) has secured one of Melbourne’s iconic retail destinations, Pran Central at Prahran Square following a $60 million dollar redevelopment. Further strengthening VMO’s market leading Digital Out-of-Home (DOOH) inventory, the large format screen spans an impressive 34m², commands a prime corner position and reaches on average 200,000 […]

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VMO appoints Programmatic Director to lead pioneering DOOH Marketplace

February 11, 2020

Val Morgan Outdoor (VMO) has welcomed digital media expert, Braden Clarke to lead the company’s pioneering Programmatic Digital out-of-home (DOOH) marketplace. VMO’s Programmatic DOOH offering signals a new era in the outdoor industry, transforming out-of-home trading in Australia. The new marketplace will deliver clients unique transactional simplicity, coupled with superior audience targeting capabilities. As the […]

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VMO launches 12,000 screen programmatic platform

November 21, 2019

Val Morgan Outdoor (VMO) has announced it will formally introduce programmatic out-of-home advertising to Australia in early 2020. The launch will be underpinned by the largest inventory of digital outdoor in Australia. “VMO is 100% digital with over 12,000 screens across Australia, making the business uniquely placed to pivot to a programmatic marketplace,” Paul Butler, […]

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VMO appoints Liam O’Meara as Sydney Sales Director

October 29, 2019

SYDNEY: Val Morgan Outdoor (VMO) has announced the promotion of Val Morgan Cinema Group Sales Manager Liam O’Meara to the role of VMO Sydney Sales Director. O’Meara started his media career over ten years ago gaining extensive experience across OOH, print, and digital before joining the Val Morgan cinema advertising team in 2016 as Group […]

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VMO set to dominate retail this Christmas

October 21, 2019

SYDNEY: VMO, Australia’s fastest growing digital out-of-home network has announced its latest domination opportunity at one of Sydney’s busiest retail and commuter hubs, Chatswood Interchange. In a competitive win, VMO has secured the rights to install two (2) impressive 5.5m x 3m digital screens located in Chatswood Interchange that dominate the main concourse,  designed for […]

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Val Morgan announces new digital publishing arm: Val Morgan Digital

August 13, 2019

Val Morgan has today announced the addition of a new content division, Val Morgan Digital (VMD) that will see the media owner entering the world of digital publishing and unveiling a contemporary entertainment, lifestyle and health site. The business will be led by Brian Florido who has been appointed Managing Director – VMD, joining Val […]

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VMO continues roll out of Impact formats in Auckland and Wellington

July 23, 2019

AUCKLAND: VMO continues its growth in the New Zealand Outdoor advertising market with addition of two large screen formats in Auckland and Wellington. VMO diversified into large screen “Impact” format last year with the launch of its Shortland Street screen and the demand for this format in major commuter thoroughfares has been significant. Anthony Deeble, […]

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VMO continues its growth with key sales appointments

July 3, 2019

SYDNEY: VMO has today announced key leadership appointments and investment in fresh talent as it continues its growth in the Outdoor advertising industry. Across its retail, petro-convenience and health club networks an additional 7 roles are to be added to the business across Australia over the next few months. Effective immediately Geoff Cochrane has been […]

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Val Morgan group continues its growth with key leadership appointments in New Zealand

July 1, 2019

AUCKLAND: Val Morgan group is continuing its growth across New Zealand with key appointments to their leadership team and internal promotions. Matt Tremain, NZ Sales Director has taken on a group role leading the teams across its Val Morgan Cinema and VMO businesses effective immediately. Additionally, Kathryn Blackmore (pictured below) has been appointed Senior Account […]

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