VMO, Australia’s fastest growing Digital Out-of-Home provider, has just unveiled a large format digital outdoor billboard directly facing busy Surfers Paradise Boulevard. Significantly, it’s Australia’s first ‘smart’ outdoor screen – the only outdoor screen embedded with AMD (Audience Measurement Device) technology. AMD technology is used to measure audience engagement via VMO’s exclusive real-time audience measurement […]
VMO announces further expansion to Australia’s fastest growing Petrol and Convenience network; VMO On-the-go. The footprint of national locations has just swelled to over 500 locations – that’s nearly 3,000 screens reaching a total monthly audience of over 12 million drivers. VMO’s On-the-go network consists of On-the-go TV – (Outdoor digital TV units) and On-the-go […]
VMO, Australia’s largest Digital Out-of-Home provider, has unveiled the latest premium installation at commuter hub and retail precinct; Manly Wharf. VMO Managing Director Anthony Deeble comments; “we are thrilled to be exclusively launching into this busy Sydney commuter hub. We’ve unveiled six high impact digital screens strategically positioned in high traffic thoroughfares. This is a […]
In a global first, VMO has launched a Programmatic Outdoor product; VMO Programmatic. VMO Programmatic is redefining outdoor by allowing advertisers to target specific demographics in real time across its outdoor networks. The benefits for advertisers are enormous. Using real time audience insight advertisers can deliver highly personalised content in outdoor environments driving a new […]
In a global first, VMO has launched a Programmatic Outdoor product that allows advertisers to target specific demographics in real time across its outdoor networks. The product has launched today in New Zealand with leading global QSR, Subway®. It’s all being made possible by VMO’s exclusive real-time audience measurement system; DART (Digital Outdoor Audiences in […]
VMO has taken over the media network at Fit n Fast, expanding its suite of health clubs in urban locations. The acquisitions again strengthen VMO’s presence in health club locations throughout NSW, ACT and VIC – a further 331 screens have now been added to the multi-media network expanding the full health club footprint to […]
VMO, Australia’s leading digital outdoor business, today announces expansion to the Sydney sales division. The new roles reflect the next phase of growth for VMO. VMO’s Managing Director, Anthony Deeble comments; “VMO has grown enormously over the last 18 months creating a number of new roles to cater for the increasing interest in our Digital […]
VMO has unveiled DART 2.0 – Australia and New Zealand’s most intelligent out of home audience measurement system. DART (Digital outdoor Audience in Real Time), anonymously tracks over 2 million Australians and measures those viewing content across VMO’s 8,000 digital screens. In real time, it reports on; age, gender, when the audience viewed and how […]
VMO has unveiled DART 2.0 – Australia and New Zealand’s most intelligent out of home audience measurement system. DART (Digital outdoor Audience in Real Time), anonymously tracks over 250,000 New Zealanders. In real time, it reports on; age, gender, when the audience viewed and how many people viewed across an advertiser’s campaign period. Anthony Deeble […]
VMO has launched a suite of new screens into Australia’s first health club of the future. The Fitness First health club chain has just opened Australia’s very first high-tech “connected gym,” VMO have marked the occasion by installing the very best in screen technology and audience engagement software. VMO has installed 17 screens at Fitness […]
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