SYDNEY: VMO, Australia’s fastest growing digital out-of-home network has announced both the securing of exclusive digital portrait rights across Aventus shopping centres along with the completion of the premium advertising network rollout throughout Large Format Retail (LFR) centres. Aventus is Australia’s largest fully-integrated owner, manager and developer of Large Format Retail centres in Australia, centres […]
Press Releases
VMO wins large format retail rights unveiling new IMPACT+ banners
SYDNEY: VMO has taken its premium large-format digital proposition to new heights unveiling 6 impact banners positioned in premium shopping centres throughout Melbourne. In a competitive tender process, property partners Blackstone, Pacific and QIC awarded VMO the rights to install the impressive 5.5m x 3m digital screens in Pacific Werribee, Pacific Epping and Forest Hill […]
Blue Ribbon partners with VMO to create ‘FreezeFIT’ workout
Blue Ribbon has joined forces with VMO to launch Blue Ribbon’s NEW 308-372 Calories Per Tub range. Leveraging VMO’s health club media network ‘VMO Active’, Blue Ribbon have brought their newest reduced fat ice cream product to life to a nation of health-conscious gym-goers in a fun and innovative way. In collaboration with Blue Ribbon, […]
Val Morgan, Fandom and PHD deliver “you’re hotter when you’re chill” custom content campaign for Lynx Ice Chill
SYDNEY: To promote the launch of the new body spray Lynx Ice Chill, Val Morgan, Fandom, PHD and Unilever have joined forces to create an Australian-first, cinema and digital campaign. Reinforcing the campaign’s key message of “you’re hotter when you’re chill”, a series of six brand funded content videos will appear across Fandom and […]
Sight for Sight: VMO powers NZ first fundraising campaign that uses audience views to pay for sight-saving surgery
New Zealand advertising boundaries have been expanded in a new audience measurement digital billboard campaign that uses viewer engagement to generate donations for charity. A New Zealand market first, the smart campaign triggered by viewer engagement was a collaboration between VMO, Specsavers, The Fred Hollows Foundation NZ, Together and Cummins and Partners. Running in proximity […]
VMO upsizes its network with QICGRE partnership
SYDNEY: VMO’s momentum in growing its retail portfolio continues with the announcement today of its partnership with QICGRE – the real estate division of QIC. From 1 November 2019, VMO will be the exclusive large format advertising partner for 6 high profile retail destinations within the QIC portfolio. “A key focus for the year has […]
Putting the ‘MO’ in VMO
SYDNEY: In partnership with the Movember Foundation, the leading charity changing the face of men’s health, and Quividi, the global leader in audience and content analytics for digital out-of-home (DOOH), VMO is the only outdoor media network in Australia to have launched a Smart Movember campaign, triggered by facial features. Dan Hill, CEO, Val Morgan […]
VMO strengthens grip on health clubs with acquisition of Collective Media
SYDNEY: Val Morgan Group today announced further growth for VMO with the acquisition of Collective Media. The group brings the Anytime Fitness network into the portfolio of health clubs represented by VMO, which includes Fitness First, Good Life and Fernwood Fitness. Daniel Hill, CEO Val Morgan Group notes: “Collective Media is another marquee piece in […]
Val Morgan Group announces global first partnership with online media giant FANDOM.
Val Morgan Group has today announced a first-of-its-kind, cross-platform partnership with the world’s largest entertainment fan site, FANDOM. The partnership reveals another piece of the overall Val Morgan strategy, with the group now offering digital publishing opportunities alongside its existing assets in cinema, out-of-home and custom publishing. A fan-powered, fan-trusted source of entertainment, FANDOM is […]
VMO unveils market-first large format office tower screen
AUCKLAND: VMO, New Zealand’s leading office tower network has unveiled an impressive 3.5 square metre large format digital screen in the heart of Auckland’s CBD – a market-first for office tower advertising. Designed for maximum impact and engagement, the ‘Ultra’ screen is 4K enabled and strategically positioned in a key thoroughfare that connects Shortland St […]
