Press Releases

VMO – Australia’s #1 Outdoor TV network adds hero locations to 3,500 screen footprint

June 18, 2019

SYDNEY: Continuing its rapid growth in recent years, VMO has today confirmed plans for a further investment in its On-the-go (OTG) Outdoor TV network adding 70 new screens and major upgrades in the next four weeks. The fast-paced expansion has already commenced with the recent unveiling of large 22-inch screens on bowsers at BP Randwick, […]

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VMO & FANDOM deliver market first solution introducing home entertainment shoppers to the ‘Spider-Verse’

April 30, 2019

SYDNEY: VMO, Australia’s fastest growing digital out-of-home network has joined forces with the world’s largest fan-trusted entertainment site Fandom to create a custom, cross-platform content solution for Universal Sony’s home entertainment release of ‘Spider-Man: Into the Spider-Verse’. Winning ‘Best Animated Feature’ at the 91st Academy Awards, Spider-Man: Into the Spider-Verse is the first animated feature […]

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VMO announces Large Format Retail centres win and network completion

April 18, 2019

SYDNEY: VMO, Australia’s fastest growing digital out-of-home network has announced both the securing of exclusive digital portrait rights across Aventus shopping centres along with the completion of the premium advertising network rollout throughout Large Format Retail (LFR) centres. Aventus is Australia’s largest fully-integrated owner, manager and developer of Large Format Retail centres in Australia, centres […]

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VMO wins large format retail rights unveiling new IMPACT+ banners

April 8, 2019

SYDNEY: VMO has taken its premium large-format digital proposition to new heights unveiling 6 impact banners positioned in premium shopping centres throughout Melbourne. In a competitive tender process, property partners Blackstone, Pacific and QIC awarded VMO the rights to install the impressive 5.5m x 3m digital screens in Pacific Werribee, Pacific Epping and Forest Hill […]

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Blue Ribbon partners with VMO to create ‘FreezeFIT’ workout

March 1, 2019

Blue Ribbon has joined forces with VMO to launch Blue Ribbon’s NEW 308-372 Calories Per Tub range. Leveraging VMO’s health club media network ‘VMO Active’, Blue Ribbon have brought their newest reduced fat ice cream product to life to a nation of health-conscious gym-goers in a fun and innovative way. In collaboration with Blue Ribbon, […]

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Val Morgan, Fandom and PHD deliver “you’re hotter when you’re chill” custom content campaign for Lynx Ice Chill

February 15, 2019

  SYDNEY: To promote the launch of the new body spray Lynx Ice Chill, Val Morgan, Fandom, PHD and Unilever have joined forces to create an Australian-first, cinema and digital campaign. Reinforcing the campaign’s key message of “you’re hotter when you’re chill”, a series of six brand funded content videos will appear across Fandom and […]

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Sight for Sight: VMO powers NZ first fundraising campaign that uses audience views to pay for sight-saving surgery

January 17, 2019

New Zealand advertising boundaries have been expanded in a new audience measurement digital billboard campaign that uses viewer engagement to generate donations for charity. A New Zealand market first, the smart campaign triggered by viewer engagement was a collaboration between VMO, Specsavers, The Fred Hollows Foundation NZ, Together and Cummins and Partners. Running in proximity […]

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VMO upsizes its network with QICGRE partnership

November 27, 2018

SYDNEY: VMO’s momentum in growing its retail portfolio continues with the announcement today of its partnership with QICGRE – the real estate division of QIC. From 1 November 2019, VMO will be the exclusive large format advertising partner for 6 high profile retail destinations within the QIC portfolio. “A key focus for the year has […]

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Putting the ‘MO’ in VMO

November 23, 2018

SYDNEY: In partnership with the Movember Foundation, the leading charity changing the face of men’s health, and Quividi, the global leader in audience and content analytics for digital out-of-home (DOOH), VMO is the only outdoor media network in Australia to have launched a Smart Movember campaign, triggered by facial features. Dan Hill, CEO, Val Morgan […]

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VMO strengthens grip on health clubs with acquisition of Collective Media

October 23, 2018

SYDNEY: Val Morgan Group today announced further growth for VMO with the acquisition of Collective Media. The group brings the Anytime Fitness network into the portfolio of health clubs represented by VMO, which includes Fitness First, Good Life and Fernwood Fitness. Daniel Hill, CEO Val Morgan Group notes: “Collective Media is another marquee piece in […]

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