AUCKLAND: VMO, New Zealand’s #1 office tower advertising network has revealed interesting insights from last Thursday’s industry event, the Beacon Awards. During the event, VMO’s large format digital screen captured real-time data. Equipped with VMO’s proprietary audience measurement system DART (Digital outdoor Audience in Real Time), the screen measured and aggregated anonymous demographic data including, […]
New Zealand’s leading workplace media and content network, VMO Work, has just broken another audience milestone with figures revealing the network now commands a cumulative weekly audience of over half a million professional workers. The VMO Work audience is dominated by traditionally hard to reach white-collar, high income workplace professionals. Underpinning the networks rapid growth […]
SYDNEY: In yet another win for VMO, Australia’s fastest growing Digital Out-of-home provider, the organisation has secured exclusive rights to Chatswood Interchange expanding its network into one of the busiest retail and commuter hubs in Australia. Integrated with Chatswood railway station, the Interchange is a major gateway into and out of the North Shore. In […]
HOYTS Group CEO Damian Keogh has today announced the promotion of Dan Hill to the role of CEO, Val Morgan Group. Dan Hill was previously the Managing Director of Val Morgan Cinema and under his new remit he will take on the leadership and responsibility for the group including cinema and the digital outdoor business, […]
SYDNEY: In a market first for VMO and Streets, Unilever partnered with the Outdoor advertising network to launch their ‘Talking Ice Cream’ summer campaign via a fully-automated, real time dashboard solution. Designed by VMO, the custom-built platform enabled Streets to serve dynamic, geo-targeted messaging triggered by current news, weather and events in real-time. Multiple creative […]
To promote the premiere of the fourth season of the hit family entertainment television series I’m a Celebrity…Get Me Out of Here!, Spark Foundry and Network Ten partnered with VMO to deliver a 360° campaign domination at Sydney’s iconic Manly Wharf – a media first at a landmark commuter hub that attracts more than 16,000 […]
On Australia Day, Arnott’s Tim Tam launched their new Gelato Messina flavoured Tim Tam range with a first-to-market activation. Arnott’s partnered with Digital Outdoor company VMO to launch their new ‘Chill me’ Tim Tam range, driving awareness to the new temperature activated packaging. The crowd-pleasing activations took place in three iconic locations across the country; […]
VMO, in partnership with Cricket Australia, have delivered a unique data driven out-of-home solution targeting supporters of competing teams in this Summer’s Big Bash League (BBL). The campaign concentrates on BBL’s heartland – mums and children. A core viewing demographic amongst VMO’s 25+ million strong cumulative audience. In what was a first for Cricket Australia, […]
VMO, Australia’s fastest growing Digital Out-of-Home provider, has just unveiled a large format digital outdoor billboard directly facing busy Surfers Paradise Boulevard. Significantly, it’s Australia’s first ‘smart’ outdoor screen – the only outdoor screen embedded with AMD (Audience Measurement Device) technology. AMD technology is used to measure audience engagement via VMO’s exclusive real-time audience measurement […]
VMO announces further expansion to Australia’s fastest growing Petrol and Convenience network; VMO On-the-go. The footprint of national locations has just swelled to over 500 locations – that’s nearly 3,000 screens reaching a total monthly audience of over 12 million drivers. VMO’s On-the-go network consists of On-the-go TV – (Outdoor digital TV units) and On-the-go […]
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