SYDNEY: To promote the launch of the new body spray Lynx Ice Chill, Val Morgan, Fandom, PHD and Unilever have joined forces to create an Australian-first, cinema and digital campaign. Reinforcing the campaign’s key message of “you’re hotter when you’re chill”, a series of six brand funded content videos will appear across Fandom and […]
Press Releases
Sight for Sight: VMO powers NZ first fundraising campaign that uses audience views to pay for sight-saving surgery
New Zealand advertising boundaries have been expanded in a new audience measurement digital billboard campaign that uses viewer engagement to generate donations for charity. A New Zealand market first, the smart campaign triggered by viewer engagement was a collaboration between VMO, Specsavers, The Fred Hollows Foundation NZ, Together and Cummins and Partners. Running in proximity […]
VMO upsizes its network with QICGRE partnership
SYDNEY: VMO’s momentum in growing its retail portfolio continues with the announcement today of its partnership with QICGRE – the real estate division of QIC. From 1 November 2019, VMO will be the exclusive large format advertising partner for 6 high profile retail destinations within the QIC portfolio. “A key focus for the year has […]
Putting the ‘MO’ in VMO
SYDNEY: In partnership with the Movember Foundation, the leading charity changing the face of men’s health, and Quividi, the global leader in audience and content analytics for digital out-of-home (DOOH), VMO is the only outdoor media network in Australia to have launched a Smart Movember campaign, triggered by facial features. Dan Hill, CEO, Val Morgan […]
VMO strengthens grip on health clubs with acquisition of Collective Media
SYDNEY: Val Morgan Group today announced further growth for VMO with the acquisition of Collective Media. The group brings the Anytime Fitness network into the portfolio of health clubs represented by VMO, which includes Fitness First, Good Life and Fernwood Fitness. Daniel Hill, CEO Val Morgan Group notes: “Collective Media is another marquee piece in […]
Val Morgan Group announces global first partnership with online media giant FANDOM.
Val Morgan Group has today announced a first-of-its-kind, cross-platform partnership with the world’s largest entertainment fan site, FANDOM. The partnership reveals another piece of the overall Val Morgan strategy, with the group now offering digital publishing opportunities alongside its existing assets in cinema, out-of-home and custom publishing. A fan-powered, fan-trusted source of entertainment, FANDOM is […]
VMO unveils market-first large format office tower screen
AUCKLAND: VMO, New Zealand’s leading office tower network has unveiled an impressive 3.5 square metre large format digital screen in the heart of Auckland’s CBD – a market-first for office tower advertising. Designed for maximum impact and engagement, the ‘Ultra’ screen is 4K enabled and strategically positioned in a key thoroughfare that connects Shortland St […]
VMO transforms Fernwood magazine
SYDNEY: VMO has unveiled its first edition of the new-look Fernwood magazine. Sporting a fluoro-pink masthead and ‘THE’ poster girl for body positivity ‘Amy Schumer’ on its cover, the 84-page glossy magazine has relaunched in style. With content expanding beyond health and fitness to include dedicated sections for travel, beauty, fashion, tech and motoring, Fernwood […]
Val Morgan Group announces key senior leadership changes
Val Morgan Group has today announced a new look leadership team with three internal promotions across its Val Morgan Cinema and VMO businesses. Tristan Wyse, Paul Butler and Jane King will take on new positions across the Val Morgan Group with Butler and Wyse promoted to Managing Director positions of the VMO and Val Morgan […]
VMO launches “DART360” audience intelligence platform
VMO has today revealed its audience intelligence platform DART360. Evolving from its proprietary tool DART (Digital outdoor Audience in Real Time); DART360 enables clients to plan and optimise their campaigns to engage active consumers across the VMO network. The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what […]
