Press Releases


Val Morgan Outdoor rebrands and repositions to VMO

March 10, 2016

Digital Outdoor business Val Morgan Outdoor has rebranded and unveiled a new logo and website – from today it will be known as VMO. VMO, a division of The HOYTS Group – a leading media and entertainment company, is seeking to strengthen its position as Australia’s strongest 100% Digital Outdoor operator. The HOYTS Group CEO, […]

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New Zealand’s latest Digital Outdoor business launches

March 8, 2016

Australian Digital Outdoor business Val Morgan Outdoor, today launches in New Zealand trading as VMO with a completely new look and introduces VMO Work – a new product to the New Zealand market. Managing Director VMO, Anthony Deeble says; “we’re proud to be introducing our new brand to the NZ market and unveiling VMO Work […]

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Val Morgan Outdoor brings to life messages of support for the Australian Paralympics team

February 22, 2016

To bring to life the Cadbury, ‘Free the Joy’ campaign Val Morgan Outdoor teamed up with Carat and Saatchi and Saatchi in an interactive digital activation to show support for the Australian Paralympics team. ‘Free the joy’ a unique, interactive experience, invites passers-by to send an online message of support to the Australian Paralympics team. […]

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Val Morgan Outdoor Delivering Programmatic in Digital Out-of-Home

Val Morgan Outdoor Delivering Programmatic in Digital Out-of-Home

December 16, 2015

Val Morgan Outdoor in collaboration with Carat, Posterscope and Amnet for Mondelez have launched a market leading digital out-of home campaign across the PumpTV network. The programmatic digital OOH campaign, running for Cherry Ripe across Val Morgan Outdoor’s PumpTV network, is the first full-network campaign to use real-time audience measurement to drive live, time-targeted ad-serving […]

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Val Morgan Outdoor set to inspire in 2016 with world-leading DOOH showcase

November 2, 2015

Val Morgan Outdoor is gearing up to rollout a Digital Innovation Showcase directly to major media agencies across the country. The Digital Innovation Showcase is a sensory display of the very best thinking and technology in Digital Out-of-Home. The Showcase is a spectacular 45 minute immersive experience designed to inspire creativity and innovation in the […]

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Val Morgan Outdoor offers greater impact and interaction at Halloween

October 23, 2015

Val Morgan Outdoor in partnership with Gold Lotto, TattsLotto, Lotto and X Lotto this week launch a Digital Out-of-Home custom built activation in NSW, VIC, QLD and SA to promote the $20 Million Halloween Superdraw. Val Morgan Outdoor Managing Director Anthony Deeble comments; “interactive, custom designed activations such as this one, fast-track the way advertisers […]

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Val Morgan Outdoor reveals new, premium Ultra screen

August 31, 2015

Val Morgan Outdoor, Australia’s largest Digital Out-of-Home provider, has switched on its new premium large-format digital screen named – Ultra at The Jam Factory on Melbourne’s busy Chapel Street. The Ultra screen uses state-of-the-art software to deliver interactive, dynamic content in real time using the superior quality of 4K technology. Managing Director Anthony Deeble says; […]

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Val Morgan Outdoor grows its shopper experience business

July 16, 2015

Last week Val Morgan Outdoor was in market with yet another digital experience – the third in a matter of months. The latest activation saw Val Morgan Outdoor team up with Match and AMF Bowling to bring to life the fun associated with ten pin bowling. The experiential activation allowed passersby to play a game […]

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Get ready to start waving at the latest VMO digital experience

May 20, 2015

Val Morgan Outdoor teamed up with MEC and Energizer to bring to life the energy and innovation of the Energizer brand in a fun and immersive gesture control digital experience. The digital experience, which launches today at St Ives Shopping Village and Werribee Plaza, allows passer-by to play table tennis against the brand’s famous icon; […]

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Val Morgan Outdoor announces further Petro DOOH expansion

May 7, 2015

Val Morgan Outdoor, Australia’s largest digital out-of-home (DOOH) provider, announced the latest addition to its growing network; P&C Media. This acquisition instantly adds 52 major BP locations to Val Morgan Outdoor’s portfolio of digital screens within Petrol Stations. The new network, named; ‘Pump Extra’ will immediately grow Val Morgan Outdoor’s petrol and convenience footprint to […]

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