Press Releases

VMO continues evolution with refreshed brand

July 9, 2018

VMO has unveiled its new visual identity along with a supporting brand position that focuses on the delivery of engaged audiences. Since stepping away from ‘Val Morgan Outdoor’ to become ‘VMO’ in 2014, VMO has continued to grow and evolve calling for an update to the VMO persona. Jane King, Head of Marketing for VMO […]

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VMO announces expansion into Fernwood Fitness

July 4, 2018

SYDNEY:  Continuing their growth in both Outdoor and custom publishing, VMO has today announced a commercial partnership with Fernwood Fitness. The agreement will see VMO take on the production of Fernwood’s custom magazine and roll out of a digital advertising network throughout their clubs. The first edition of the new-look magazine will launch on the […]

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Beards aren’t trendy anymore

May 16, 2018

AUCKLAND: VMO, New Zealand’s #1 office tower advertising network has revealed interesting insights from last Thursday’s industry event, the Beacon Awards. During the event, VMO’s large format digital screen captured real-time data. Equipped with VMO’s proprietary audience measurement system DART (Digital outdoor Audience in Real Time), the screen measured and aggregated anonymous demographic data including, […]

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VMO Work reaches half a million NZ professionals

March 22, 2018

New Zealand’s leading workplace media and content network, VMO Work, has just broken another audience milestone with figures revealing the network now commands a cumulative weekly audience of over half a million professional workers. The VMO Work audience is dominated by traditionally hard to reach white-collar, high income workplace professionals. Underpinning the networks rapid growth […]

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VMO unveils digital transformation of one of Sydney’s key commuter hubs at Chatswood Interchange

March 12, 2018

SYDNEY: In yet another win for VMO, Australia’s fastest growing Digital Out-of-home provider, the organisation has secured exclusive rights to Chatswood Interchange expanding its network into one of the busiest retail and commuter hubs in Australia. Integrated with Chatswood railway station, the Interchange is a major gateway into and out of the North Shore. In […]

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Val Morgan promotes Dan Hill to CEO

March 5, 2018

HOYTS Group CEO Damian Keogh has today announced the promotion of Dan Hill to the role of CEO, Val Morgan Group. Dan Hill was previously the Managing Director of Val Morgan Cinema and under his new remit he will take on the leadership and responsibility for the group including cinema and the digital outdoor business, […]

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VMO and Unilever partner to launch Streets ‘Talking Ice Cream’ summer campaign

February 23, 2018

SYDNEY: In a market first for VMO and Streets, Unilever partnered with the Outdoor advertising network to launch their ‘Talking Ice Cream’ summer campaign via a fully-automated, real time dashboard solution. Designed by VMO, the custom-built platform enabled Streets to serve dynamic, geo-targeted messaging triggered by current news, weather and events in real-time. Multiple creative […]

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VMO and Spark Foundry launch media first Out-of-home domination at Manly Wharf for debut of Network Ten’s ‘I’m a Celebrity…Get Me Out of Here!’

February 12, 2018

To promote the premiere of the fourth season of the hit family entertainment television series I’m a Celebrity…Get Me Out of Here!, Spark Foundry and Network Ten partnered with VMO to deliver a 360° campaign domination at Sydney’s iconic Manly Wharf – a media first at a landmark commuter hub that attracts more than 16,000 […]

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Arnott’s launches new Tim Tam Gelato Messina range using temperature activated digital OOH experience

January 30, 2018

On Australia Day, Arnott’s Tim Tam launched their new Gelato Messina flavoured Tim Tam range with a first-to-market activation. Arnott’s partnered with Digital Outdoor company VMO to launch their new ‘Chill me’ Tim Tam range, driving awareness to the new temperature activated packaging. The crowd-pleasing activations took place in three iconic locations across the country; […]

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VMO delivers geo-targeted Big Bash League ads

January 10, 2018

VMO, in partnership with Cricket Australia, have delivered a unique data driven out-of-home solution targeting supporters of competing teams in this Summer’s Big Bash League (BBL). The campaign concentrates on BBL’s heartland – mums and children. A core viewing demographic amongst VMO’s 25+ million strong cumulative audience. In what was a first for Cricket Australia, […]

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