Press Releases

Val Morgan promotes Dan Hill to CEO

March 5, 2018

HOYTS Group CEO Damian Keogh has today announced the promotion of Dan Hill to the role of CEO, Val Morgan Group. Dan Hill was previously the Managing Director of Val Morgan Cinema and under his new remit he will take on the leadership and responsibility for the group including cinema and the digital outdoor business, […]

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VMO and Unilever partner to launch Streets ‘Talking Ice Cream’ summer campaign

February 23, 2018

SYDNEY: In a market first for VMO and Streets, Unilever partnered with the Outdoor advertising network to launch their ‘Talking Ice Cream’ summer campaign via a fully-automated, real time dashboard solution. Designed by VMO, the custom-built platform enabled Streets to serve dynamic, geo-targeted messaging triggered by current news, weather and events in real-time. Multiple creative […]

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VMO and Spark Foundry launch media first Out-of-home domination at Manly Wharf for debut of Network Ten’s ‘I’m a Celebrity…Get Me Out of Here!’

February 12, 2018

To promote the premiere of the fourth season of the hit family entertainment television series I’m a Celebrity…Get Me Out of Here!, Spark Foundry and Network Ten partnered with VMO to deliver a 360° campaign domination at Sydney’s iconic Manly Wharf – a media first at a landmark commuter hub that attracts more than 16,000 […]

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Arnott’s launches new Tim Tam Gelato Messina range using temperature activated digital OOH experience

January 30, 2018

On Australia Day, Arnott’s Tim Tam launched their new Gelato Messina flavoured Tim Tam range with a first-to-market activation. Arnott’s partnered with Digital Outdoor company VMO to launch their new ‘Chill me’ Tim Tam range, driving awareness to the new temperature activated packaging. The crowd-pleasing activations took place in three iconic locations across the country; […]

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VMO delivers geo-targeted Big Bash League ads

January 10, 2018

VMO, in partnership with Cricket Australia, have delivered a unique data driven out-of-home solution targeting supporters of competing teams in this Summer’s Big Bash League (BBL). The campaign concentrates on BBL’s heartland – mums and children. A core viewing demographic amongst VMO’s 25+ million strong cumulative audience. In what was a first for Cricket Australia, […]

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VMO unveils Australia’s first large format smart billboard

October 17, 2017

VMO, Australia’s fastest growing Digital Out-of-Home provider, has just unveiled a large format digital outdoor billboard directly facing busy Surfers Paradise Boulevard. Significantly, it’s Australia’s first ‘smart’ outdoor screen – the only outdoor screen embedded with AMD (Audience Measurement Device) technology. AMD technology is used to measure audience engagement via VMO’s exclusive real-time audience measurement […]

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VMO announces growth in Petrol and Convenience

July 24, 2017

VMO announces further expansion to Australia’s fastest growing Petrol and Convenience network; VMO On-the-go. The footprint of national locations has just swelled to over 500 locations – that’s nearly 3,000 screens reaching a total monthly audience of over 12 million drivers. VMO’s On-the-go network consists of On-the-go TV – (Outdoor digital TV units) and On-the-go […]

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VMO unveils premium large format screens at iconic Manly Wharf

June 27, 2017

VMO, Australia’s largest Digital Out-of-Home provider, has unveiled the latest premium installation at commuter hub and retail precinct; Manly Wharf. VMO Managing Director Anthony Deeble comments; “we are thrilled to be exclusively launching into this busy Sydney commuter hub. We’ve unveiled six high impact digital screens strategically positioned in high traffic thoroughfares. This is a […]

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World first! VMO launches real time programmatic ad serving.

May 8, 2017

In a global first, VMO has launched a Programmatic Outdoor product; VMO Programmatic. VMO Programmatic is redefining outdoor by allowing advertisers to target specific demographics in real time across its outdoor networks. The benefits for advertisers are enormous. Using real time audience insight advertisers can deliver highly personalised content in outdoor environments driving a new […]

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New Zealand gets its first look at VMO Programmatic

May 2, 2017

In a global first, VMO has launched a Programmatic Outdoor product that allows advertisers to target specific demographics in real time across its outdoor networks. The product has launched today in New Zealand with leading global QSR, Subway®. It’s all being made possible by VMO’s exclusive real-time audience measurement system; DART (Digital Outdoor Audiences in […]

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