VMO unveils market-first large format office tower screen
AUCKLAND: VMO, New Zealand’s leading office tower network has unveiled an impressive 3.5 square metre large format digital screen in the heart of Auckland’s CBD – a market-first for office tower advertising.
Designed for maximum impact and engagement, the ‘Ultra’ screen is 4K enabled and strategically positioned in a key thoroughfare that connects Shortland St and Fort St.
Engaging a valuable audience of hard-to-reach office professionals, the screen broadcasts a range of content including weather, news and advertising to inform and entertain audiences as they move throughout their day.
Gordon Frykberg, General Manager says, “We’re excited to unveil the first of many large format digital screens across our office tower network. Audience engagement is at the forefront of our strategy and this latest installation speaks to the growth, innovation and impact we’ll continue to deliver in 2018.”
Focused on delivering a network that engages active consumers, VMO recently conducted an in-depth study to gain an audience perspective of its network, the role it plays throughout their day and on the path-to-purchase. The research revealed that 1 in 2 consumers take action after seeing digital screen advertising in their office tower.
The VMO network extends to over 120 screens in 66 locations throughout New Zealand, reaching a cumulative weekly audience of over 600,000 business professionals.