VMO upsizes its network with QICGRE partnership
SYDNEY: VMO’s momentum in growing its retail portfolio continues with the announcement today of its partnership with QICGRE – the real estate division of QIC. From 1 November 2019, VMO will be the exclusive large format advertising partner for 6 high profile retail destinations within the QIC portfolio.
“A key focus for the year has been to grow our retail offering, particularly our LED large-format screen proposition. The addition of QIC extends VMO’s presence into key shopping destinations across Australia. These screens are strategically placed in high dwell locations and in close proximity to leading supermarkets, guaranteed to capture attention and drive engagement.” Dan Hill, CEO, Val Morgan Group commented.
The partnership will see VMO strengthening their retail offering with the addition of 9 large format digital screens in locations throughout the Gold Coast, Canberra and Melbourne. The news comes after VMO recently announced that it was building 6 large format atrium retail sites in Melbourne’s Epping, Werribee and Forest Hill – key growth corridors for the region.
Paul Butler, Managing Director VMO adds, “Large format screens are great for impact and elevating brand status. Across the 6 centres, the new screens are in high dwell areas such as food courts and main thoroughfares. Our most recent consumer research study, ‘Moments that Matter’, has validated that screens positioned in high traffic, visible areas are great for ad recall and driving action – results we pride ourselves on delivering for clients across all categories.”