Challenge

A well-established online experience platform wanted to increase traffic and conversions in the lead up to Christmas whilst they are in the process of purchasing gifts.

Solution

Utilising DART360 mobile data, VMO provided the client with an optimal site list matching multiple client creatives against locations which had the greatest affinity towards the clients key messaging.

A brand tracking study was established to prove DART360’s audience targeting solution worked.

Results

Advertising on the VMO Shop network had a direct correlation with increased brand metrics:

• +2% increase in spontaneous brand awareness*

• +9% increase in prompted brand awareness*

• +6% increase in brand consideration*

• +6% increase in future purchase intent*

Source:
*D2D Research Pre-Wave: Control (n=210) Test (n=230); Post-wave: Control (n=200) Test (n=205)