DART360 empowers brands to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them.
DART360 is a targeted, effective and efficient insights platform, designed to deliver maximum audience opportunity and minimum campaign wastage.
1 Plan
Custom segment based on specific campaign objectives.
Allows brands to accurately identify their target audiences and locate hotspots, revealing the relationship between audience and location.
2 Optimise
Utilise data mid-campaign to optimise your campaign.
Change, add or amend your campaign site list during the campaign period based on data source such as creative triggers, sales or audience engagement.
3 Prove
Review results and understand campaign learnings.
Utilise 1st and 3rd party data sources to close the loop and prove campaign effectiveness and results, whilst understanding campaign learnings for the next campaign.
DART360 is backed by Australia’s leading data providers, delivering brands access to behavioural & attitudinal insights - plus mobile search, category transaction and product scan data.
