Challenge

A long-term client of VMO and regular retail advertiser wanted to test & learn the effectiveness of the VMO Shop network whilst understanding more about how it could positively influence brand metrics.

Solution

The brand ran a national campaign with multiple creative executions exclusively across the VMO Shop network, targeting screen locations within close proximity to supermarkets and butchers.

Results

• +2% increase in ad awareness*

• +6% increase in purchase intent*

• +8% increase in consumption*

• 90% on-message recall*

• +12% ‘confident using as an ingredient VS those not exposed to VMO screens*

Source:
*D2D Research Pre-Wave: Control (n=200) Test (n=200); Post-wave: Control (n=200) Test (n=200)