Challenge

A new brand in the gambling category utilised the full breadth of the VMO On-the-Go network to help launch the new online betting platform.

Solution

VMO On-the-Go locations were carefully selected to target specific audiences (e.g. males 25-54) more likely to over-index in gambling and betting apps.

To prove the effectiveness of launching a new betting brand on VMO On-the-Go network, VMO conducted a third-party intercept study, which garnered outstanding results.

Results

• 54% of audiences recalled the campaign*

• 45% of those that recalled the campaign didn’t recall seeing the ad anywhere else*

• 17% said that seeing the ad had positively increased their perception of the brand*

• Post- campaign, the brand ranked #3 (out of 8) for awareness of online/mobile app betting providers*

• 40% of respondents said that seeing the ads on On-the-Go TV has influenced them to try the app*

Source:
*Intercept study conducted by Q&A Market Research Pty Ltd, April 2018 (n=80)