Challenge

Stake aimed to generate brand awareness, drive new customers to their mobile app, and increase engagement with current customers – using a cross-channel approach.

Solution

Stake’s CRM data was used to analyse suburban areas with the highest app usage and engagement.

To minimise budget wastage, screens were only activated before work, at lunch and in the evenings to fit within remote working lifestyles.

The campaign used two core strategies — one for suburban areas, the other for central business district – using dayparting & localisation to drive increased impact.

Device ID passback allowed the client to understand who was exposed to its DOOH ads, facilitating retargeting of users across other digital channels.

Results

The campaign delivered above-benchmark performance, driving significant upward movement in all key metrics:

• 1.1 million+ impressions served

• +219% lift in app installs

• 54% purchase-to-install rate

• 38,000+ device ID’s for activation