Connect with an audience who love being well-connected.

Over the last decade, the evolution of mobile technology has taken the world by storm.

The rise of smartphones and the internet has not only revolutionised the way society communicates, but they’ve also changed the way people move through their lives and complete simple daily activities.

Studies have shown that most Kiwis are heavily reliant on their mobile phones, with the majority (56%) of the population using apps to communicate with others, and nearly half using their mobiles to manage their finances*.

The number of mobile connections in New Zealand in January 2021 was equivalent to 135.6% of the total population, with that number increasing year on year**.

Even throughout the more recent years of experiencing lockdowns and restrictions, the need to stay connected to one another has never been such an important aspect of the lives of each and every one of us.

The VMO Work environment provides key locations where technology brands and mobile providers can tap into this highly engaged and well-connected audience.

A survey conducted by PureProfile found that 67% of the VMO Work audience shop for or research phone/internet providers online whilst at work*** and a secondary study showed 22% of the VMO Work audience shop for or visit phone/internet provider stores near their office building.^

These findings validate the power of VMO’s office tower screen network as an unmatched environment to connect to Kiwis with a genuine interest in mobile technology.

To find out more, reach out to your VMO Account Manager.

 Sources:

*Scoop Independent News. (2022). Kiwis Love Their Phones. Retrieved from Kiwis Love Their Phones, Scoop News.

**Kemp, S. (2021). Digital 2021: New Zealand, Data Reportal. Retrieved from Digital in New Zealand: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights

***PureProfile Survey, May 2021.

^VMO Work Survey (May 2021)