Challenge

A luxury automotive brand wanted to drive awareness of a new premium SUV, targeting young audiences, particularly females.

Solution

Using DART360 via mobile location data, the campaign was site optimised across the VMO Active network to target locations most likely to reach younger female audiences interested in SUV’s.

To prove the campaign success, VMO ran a brand tracking study to reveal that the campaign not only increased the new vehicle’s awareness, but the brand also greatly benefitted from the targeted campaign.

Results

• +6% increase in spontaneous brand awareness*

• +1% increase in prompted brand awareness*

• +17% increase in brand consideration*

• +13% increase in future purchase intent*

Source:
*D2D Research Pre-Wave: Control (n=200) Test (n=200); Post-wave: Control (n=200) Test (n=200)