Challenge

A leading automotive brand wanted to drive awareness of a new premium global sports car, launching for the first time in the Australian market.

Solution

With an audience who are uniquely positive, receptive & aspirational and action-oriented, the VMO Active network was chosen to best cut-through and engage highly desirable, hard-to-reach, active Aussies.

To prove the campaign success, VMO ran a brand tracking study to reveal that the campaign not only increased the new vehicle’s awareness, but the brand also greatly benefitted from the targeted campaign.

Results

• +6% increase in spontaneous brand awareness*

• +2% increase in prompted brand awareness*

• +17% increase in brand consideration*

• +14% increase in future purchase intent*

• +5% increase in creative message recall*

Source:
*D2D Research Pre-Wave: Control (n=200) Test (n=200); Post-wave: Control (n=200) Test (n=200)