VMO Work: Reach an audience with a super-charged desire for new cars.
Everyone knows Kiwis love their cars!
The growth of New Zealand’s car industry continues to exceed expectations - new vehicle sales have remained strong over the last few years, even despite the challenges faced during the COVID-19 era. This has been a testament to the strength of the automotive industry. There has been an incredible uplift in sales with 111,000 new vehicles sold last year, which was up 28% on the previous year’s sales of 80,000 in 2020.*
Clearly, Kiwis’ interest in purchasing a new vehicle has never been stronger. With a population that’s renowned for having a passion for cars, and the automotive industry booming, there’s no better time or place to reach those looking to purchase their next vehicle than VMO Work.
According to recent surveys, the majority of VMO Work audiences are already shopping for cars online whilst at work, and are also significantly more likely to remember seeing an automobile advertisement on a VMO Work screen.
58% of VMO Work Audiences research or shop for for cars whilst at work**
VMO Work Audiences are 2.8x more likely to recall seeing car advertisements on their last visit to an office building***
This further demonstrates why VMO Work screens provide an unmatched opportunity to reach a highly receptive audience that loves cars, and are actively looking to purchase their next vehicle.
Contact your Val Morgan Account Manager for more info.
Sources:
*Statistica 2022.
**PureProfile Survey, May 2021.
***VMO Work Survey (May 2021)