VMO Work is the #1 place to reach Fashion & Beauty enthusiasts.
Fashion & Beauty is more than ever about self-expression, and is an opportunity to present oneself in alignment with our unique identities, and to establish authenticity. In that same breath, it can also be a way to relate to others, to create a sense of belonging by adopting a look that mirrors those we admire and aspire to be like.
Fashion & Beauty serves multiple purposes, allowing consumers not only to express themselves but to meet the needs of different occasions, lifestyles, and contexts - whether it be for work, the gym, socialising, or something else.
The power of beauty and fashion products is the way they are able to make us feel. Wearing clothes and using products we love is increasingly perceived as an act of self-care, allowing people to get in touch with themselves, to increase confidence, and to create a sense of joy and contentment.
Fashion and beauty are sources of inspiration, and for this reason, attitudes towards fashion advertisements are significantly more open, warm, and receptive.
With both industries flourishing, we are in the midst of a revolution, in a time where fashion has more meaning and power than ever.
A survey conducted through PureProfile showed that 69% of VMO Work audiences research or shop for fashion online whilst at work**
75% of VMO Work audiences prefer to see beauty advertisements on digital screens in office buildings*
This research highlights the opportunity for brands to utilise VMO Work as the ideal platform to reach the fashion and beauty audience.
Sources:
**PureProfile Survey, May 2021.
*VMO Work Survey (May 2021).