Challenge

Danone approached us with the goal of successfully launching their new line of low-sugar, high-protein yoghurts

Solution

We proposed the ideal solution; our health and wellness network which allowed Danone to connect with a health-conscious audience. Not only we’re Danone able to run their 30” brand TVC throughout gym locations nationwide, but accompanied this TVC with advertorial content, which educated the target demographic on the product benefits. Their campaign also extended beyond the screen to create an impactful brand experience. They achieved this through custom mirror decals in the changerooms and through sampling, which placed their new high protein range right in the hands of gym members across Australia.

Results

The proof is in the pudding (or yoghurt!):

• Over 40 sampling sessions were conducted over 2 weeks

• 8000+ samples were distributed.

Source: Data collected from sampling.