DART gives campaign intelligence a new meaning. An outdoor measurement system that uncovers audiences like no other.
Real insights in real-time.
Data is our domain. DART techology captures live, real-time data on audiences viewing our network giving clients access to:
• Over or under-indexing demographic profiles
• AB & second-by-second creative testing
• Accurate demographic audience insights
• Proof of campaign and creative performance
• Proof of audience engagement by time of day & day of week
• Post campaign learnings
Accuracy with precision.
DART technology uses a combination of real-time audience analytics and machine learning algorithms to anonymously determine age, mood, gender and even if consumers have a beard, moustache or wearing glasses, within 95% accuracy.
Brands can use these rich audience insights to determine demographic breakdown, engagement scores, trends for categories including when campaigns were seen most, what time of day, what day of the week and who saw it.
Tried, tested, trusted.
DART has been used and recommended since 2014 by thousands of clients for demographic targeting, creative testing & post-campaign measurement.
The DART platform has been 3rd party certified, with DART conduct procedures and it’s ability to accurately calculate certain metric and engagement calculations independently checked by PricewaterhouseCoopers (PwC).
