Programmatic outdoor gives your brand the power to reach consumers at scale with the control and flexibility of digital-online targeting.
Our programmatic solution enables brands to easily and efficiently access premium, targeted & automated trading solutions in real-time and at scale.
Screen-level targeting.
Minimise wastage and maximise on-target delivery by overlaying geographic proximity, custom geofences, mobile data, shopping basket data, demographics, psychographics and more.
Dynamic & real time.
Our programmatic solutions allows advertisers autonomous control to start, stop, pause, up-weight or down-weight campaigns instantly with a few keystrokes for full dynamic control of delivery.
Drive relevancy and maximise value from ad spend by targeting specific day-of-week and time-of-day to reach target audiences – with the ability to update on the fly based on real-world market conditions.
Speed & agility.
From initial planning across multiple media owners, through building bespoke targeting, to executing buys in real-time with just a few clicks, our programmatic trading process is fast & frictionless – providing efficient and effective workflows for increased agility and speed-to-market.
Enhanced data capabilities.
In addition to traditional behavioural & attitudinal insights, we can also fuse ‘2.0’ device-level data based on real-world people movement from mobile device location and content consumption to deliver the best targeting outcomes for campaigns.
With the ability to curate screens & proximities, apply custom day/time schedules, and target based on dynamic inputs including weather and location-based mobile device data, our programmatic solution offers clients access to the most precise, granular targeting mechanisms in outdoor.
HOUR fuses multiple datasets, harnessing machine learning and independent third party modelling to ensure accurate impression multipliers.
Overlay behavioural audiences based on visitation via leading mobile location data partners Foursquare, HYP and Lifesight.
Leverage high-value audiences via DART360, providing access to behavioural & attitudinal insights, mobile search, category transaction and product scan data.
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KFC
KFC wanted a way to identify and target high propensity customers to complement their existing OOH activity and prove effectiveness.
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hayu
Hayu had the simple goal, to focus their OOH buying on capturing more of their target demographic of women 18–24 years old.
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News Corp
News Corp Australia believed that the audiences who regularly engaged with news content would be the most receptive to their emotive ‘behind the stories’ content campaign based on internal research.
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Stake
Stake aimed to generate brand awareness, drive new customers to their mobile app, and increase engagement with current customers – using a cross-channel approach.
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Fast food
A QSR client was looking to drive awareness of the brand’s new lunchtime combo deals and drive footfall into restaurants.
