Challenge

A QSR client was looking to drive awareness of the brand’s new lunchtime combo deals and drive footfall into restaurants.

Solution

Utilising VMO Work screens, the client engaged potential lunchtime customers via the use of time-targeted messaging between 8am-2pm.

With the continued disruption of snap lockdowns due to COVID-19 outbreaks, the client was able to pause and resume the campaign in real-time at the click of a button during the campaign period.

Results

The strategic placement and timing of the campaign within office towers successfully drove lunch break sales. By analysing mobile location data for exposed users, the advertiser could accurately measure the direct-response outcomes of the campaign:

• 176 incremental walk-ins

• 1.3x lift-through exposed users

• +6.32% in-store visitation increase