Challenge

A leading juice brand wanted to influence busy consumers during their daily shopping rituals to drive sales and prove campaign effectiveness in a highly competitive beverage market.

Solution

VMO Shop locations in direct proximity to supermarkets were hand-selected to target the key audience of 30-40-year-old females, engaging them on their path-to-purchase through a brand and price-driven campaign.

To prove the effectiveness of VMO Shop proximity screens, VMO conducted studies to prove pre and post brand metrics.

Results

The results were highly impressive given the cluttered and highly competitive nature of the beverage market:

• +6% increase in spontaneous brand awareness*

• +2% increase in prompted brand awareness*

• +3% increase in brand consideration*

• +4% increase in future purchase intent*

• +8% above benchmark audience engagement^

Source:
*D2D Research Pre-Wave: Control (n=200) Test (n=200); Post-wave: Control (n=200) Test (n=200)
^DART post-campaign results (1,000,000 contacts)