Challenge

Already a leader in the market, a telco brand wanted to reiterate the product benefits whilst driving further awareness of the latest pre-paid plans.

Solution

To support product sales and the launch of their latest pre-paid offerings, the telco brand used their existing TVC on On-the-go TV to target pre-paid buying consumers in petro locations – a key buying environment for their product.

Results

The campaign proved the strength of the VMO On-the-go network with strong sales uplift figures:

• +44% increase in sales vs pre-campaign where the product was stocked and advertising ran on VMO On-the-Go locations*

• -8% decrease in sales vs pre-campaign where the product was stocked and no advertising was played*

Source:
*Study conducted by Q&A Research, base n=100 (15x On-the-Go locations vs 15x nearest non-On-the-Go locations)