Challenge

A leading nappy brand wanted to drive sales and prove campaign effectiveness in a highly competitive market by partnering with VMO Shop – a network designed to deliver results.

Solution

VMO Shop locations on the path-to-purchase were hand-selected for those audiences (e.g. parents) most likely to purchase nappies, engaging them on their path-to-purchase through a brand and price driven campaign.

To prove the effectiveness of VMO Shop proximity screens, VMO conducted studies to prove improved brand metrics and sales uplift.

Results

• +11% increase in spontaneous brand awareness*

• +10% increase in prompted brand awareness*

• +9% increase in brand consideration*

• +7% increase in future purchase intent*

• +8% above benchmark audience engagement^

Source:
*D2D Research Pre-Wave: Control (n=210) Test (n=230); Post-wave: Control (n=200) Test (n=205)
^DART post-campaign results (1,000,000 contacts)