Australian Bananas and Thinkerbell set to launch ‘Banana Gym Pass’.

(Originally published on Mumbrella)

Australian Bananas is helping Aussies get into the gym and pump some iron, with a new initiative developed via Thinkerbell.

On October 16, 2024 – National Banana Day – Australian Bananas’ will activate ‘Banana Gym Pass’ – an offering that provides gym goers with the opportunity “to use a banana as their entry” into one of the participating gyms across the country and take advantage of a free workout.

Thinkerbell collaborated with Val Morgan Outdoor (VMO) for the platform, allowing more than 350 gyms, such as Viva Leisure, Fitness First, GoodLife Health Clubs, Club Lime and Zap Fitness, to be involved.

The shining yellow entry token will only be valid for one day.

“National Banana Day is a day to celebrate our local produce in a unique and fun way. Naturally convenient, full of magnesium, folate and vitamin B6 – bananas are the perfect go-to energy snack,” expressed Hort Innovation’s head of marketing, Belinda Van Schaik.

“We hope that this initiative will encourage more Australians to fuel their next workout with an Aussie banana.”

“Banana Gym Pass is a simple idea that brings utility to Australian Bananas positioning of encouraging an active lifestyle,” said Thinkerbell North’s general manager, Philippa Netolicky.

“Anything that means more bananas purchased and eaten, and more gym sessions, sounds pretty good to us. There’s no telling what healthy activities Banana Pass might open up next.”

VMO’s national sales manager, independent agencies, Ryan Simpson, shared his company’s excitement about the initiative.

“The Banana Gym Pass partnership is the first of its kind for Val Morgan Outdoor and our network of gym partnerships” Simpson explained.

“We’re so excited to get behind it, we’ve even delivered bananas to media agencies and offered our staff time off to participate.

“It’s a brilliant initiative to connect those who don’t have gym memberships across the country with a free opportunity to feel the benefits of a good workout and make their body sing.”

Banana Gym Pass’ message is being amplified via “a multi-channel national campaign” consisting of owned socials, YouTube, out-of-home (OOH), radio and gym retail.