Food for thought: VMO Work connects brands with an audience who love to wine & dine.

Dining out is back on the agenda for Kiwis, with cities across New Zealand such as Auckland experiencing surges in restaurant bookings in recent months^, highlighting increased levels of interest and enthusiasm for activities and experiences such as visiting restaurants or cafes throughout the week, or popping down to the local pub for post-work or weekend drinks.

Statistics support the fact that the industry is booming, with hospitality spending up 78.2% ($505 million) year-on-year, as of August 2022.^^

VMO Work presents an opportunity for brands to reach avid diners looking for their next local place to explore, with 47% of the VMO Work audience visiting or searching for restaurants, bars or cafes near their office building.* Further to this, 27% of the VMO Work audience visit a pub or bar at least once a week and 29% go to a restaurant for a meal at least once a week.**

These insights further demonstrate how VMO allows brands to connect with key consumers in a highly contextual environment and validates why VMO is the ideal place to reach an audience who love to eat local, discover new dining opportunities, and have a cheeky beverage.

Sources:

^Bazley, T. (2022). Dining out back on the menu in Auckland. ANZ New Zealand.

^^Stats NZ. (2022). Retail card spending increases in August. Retrieved from Retail card spending increases in August | Stats NZ.

*PureProfile Survey, May 2021.

**VMO Work Survey (May 2021)