Want to know how your brand can level up its EOFY strategy?
Well, you’ve come to the right place.
Aussies love to snap up a deal, it's in our DNA.
With the ongoing cost of living crisis, it's no wonder we're all on the hunt for a bargain. But even with this in mind, did you know that Australians are still prepared to spend an average of over $1,000 during the end of financial year sales?
So, what's hot on everyone's list? We'll break it down for you:*
1 in 2 are planning to refresh their wardrobe.
2 in 5 are planning on giving their homes some good old-fashioned TLC by purchasing white goods, a new lounge and other big-ticket items.
1 in 4 are giving their WFH spaces a revamp.
1 in 4 are primed to pamper themselves with beauty and personal care products.
1 in 4 are already plotting their next adventure and are planning to spend their hard-earned on travel deals.
1 in 5 are set to splurge on entertainment and gaming tech.
Path to purchase and proximity to keyboard is our bread and butter. It’s what we’ve built our network of 10,000+ screens on; across retail, petro and convenience, health and wellness clubs and office towers.
It's what makes us your best bet to reach sale-savvy Australians - 66% of 5 city metro reach, to be exact.^
So, if you're looking to find out how your brand can level up its EOFY strategy, reach out to your account manager or contact us. We'd love to chat with you.
*Source: VMO x Pure Profile Survey April 2024 n=1008
^Source: MOVE 1.5 April 2024 2-week package (5 city Metro Only for Shop + OTG, excludes Active, Work and Regional locations)