How our digital sampling kiosks turned Arnott’s Snack Right campaign into a sweet success.
Arnott’s tasked us with a challenge: to connect health-conscious AB consumers with their Snack Right range—sweet and savoury snack options fusing convenience, deliciousness, and added health benefits.
So, we proposed the perfect solution; digital sampling kiosks, which placed the Snack Right range directly in the hands of Fitness First and Goodlife members across 50 locations nationwide.
The sampling kiosks were live for four weeks and supported by an on-screen campaign strategically positioned along the path to purchase within shopping centres and throughout Fitness First and Goodlife gyms nationwide—prime environments for engaging health-conscious consumers.
To say the campaign was a success would be an understatement.
The sampling kiosks sparked excitement, drawing gym-goers in droves to experience the Snack Right range. The demand for Snack Right samples was so high that kiosks were replenished twice as frequently, with over 26,500 samples distributed across both Fitness First and Goodlife locations. Did someone say snack attack?
Alice Johnson, Senior Brand Manager – Better for You at The Arnott’s Group, commented “To directly connect with the health-conscious consumer, our priority with this activity was to highlight the convenience of the Snack Right range for on-the-go snacking. This approach allowed for consumers to taste the range and tap into their preferences of sweet or savoury as well as the particular health claims that speak to their diet and lifestyle. Sampling was a critical component in highlighting the ranges’ ability to stretch across the day, from our tasty Brekkie Cookie as the perfect morning snack through to our delicious Cracker Puffs to curb those afternoon cravings.”
Curious to see how your brand can connect with high-value AB audiences with unique mindsets through impactful formats like Arnott’s did?
Find out more about our Active network or reach out to your account manager. We’d love to chat about how we can create smart sampling solutions for your brand.
