Make A Splash This Summer With VMO TV.
It’s no secret that we love summer, with Aussies spending twice the amount of time outdoors than in winter*. Whether it be shopping for more groceries and gadgets, stepping up our fitness regimes, or going on that summer road trip, Aussies are spending less time in the home and more time out and about.
In a recent survey we found:
67% of Australians travel throughout the summer months*.
83% of Australians spend more time travelling by car*.
70% of those in the 25-29 demographic are MORE motivated to train in summer than in other seasons*.
60% of Australians train more to feel & look better in summer*.
Whilst audience numbers trend lower during this period on other traditional media forms, brands can take advantage of a unique opportunity to capture the attention of these harder-to-reach audiences and utilise their existing TVC campaigns.
VMO TV presents a highly impactful solution for brands that want to be seen and heard whilst Aussies are out of the home this summer. A format that can’t be skipped, blocked, fast-forwarded or stopped across an Australia-wide network of 5,000 AV-enabled screens.
The VMO TV advantage allows brands to leverage the power of TV, with the impact of out-of-home.
Find out how more about how you can deliver your brand impact that can’t be ignored over the summer months by reaching out to your VMO Account Manager.
*Source: Pureprofile Survey 2019, n=1005