Maximise Attention For Your Brand This EOFY.

As the end of financial year (EOFY) approaches, businesses are gearing up for one of the busiest sales periods of the year. According to Quvidi data, 81% of Aussies take advantage of end of financial year sales*, making it an ideal time for brands to take capitalise on a range of tailored solutions offered by VMO to help maximise brand exposure and attention during this crucial period.

Specific categories show a significant increase in online search in the lead up to EOFY sales, including Home Appliances (+73%), Fashion Sales (+20%), Private Health Insurance (+9%), Electronics(+8%), Travel (+6%) and Home Loan (+5%).**

VMO Shop sites see a +7% increase in audience over EOFY sales compared to the yearly average, meaning brands can boost their reach to drive more sales. Buying methods such as VMO's Programmatic Outdoor gives brands the power to reach consumers in real-time at scale through premium, targeted & automated trading solutions.

Reaching 62% of unique Australians monthly, VMO Shop provides the opportunity to connect with a diverse range of consumers across a network of quality screens and locations throughout Australia.

Discover more about the VMO Shop network here, and to find out how your brand can boost exposure and deliver maximum attention in the leadup to EOFY, reach out to your VMO Account Manager.

Sources:

* Quividi. (2022). EOFY 2022 Data Insights.  22/02/2022 to 31/12/2022 (Total observed contacts 66.3 million)

** Google Trends & Amobee. (2022). Google Trends: End of Financial Year.