Pernod Ricard Winemakers go large to support the struggling music community.

Pernod Ricard Headline Acts, a wine ingrained in music culture, gave back to the music community after the effects of COVID in Australia through the use of World Square and Manly Wharf large format screen dominations.

Pictured: VMO Shop Large Format Platinum screens, World Square, Sydney.

Utilising the full suite of VMO’s digital retail out-of-home network, Pernod Ricard successfully launched Headline Acts; a new wine brand ingrained in Aussie music culture, giving back to the music community after the devastating effect of COVID-19 lockdowns.

Recognising the need to create maximum impact for this new brand launch, Pernod Ricard used VMO Shop Large Format Platinum screen dominations in key commuter hubs World Square and Manly Wharf to deliver maximum impact and attention via unique, bold creative.

Pernod Ricard further amplified the campaign across VMO Shop Reach screen locations in direct proximity to Liquorland stores, driving consumers to purchase and scan the back of the bottles to pair the perfect playlist for their occasion.


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