OTG Location Hotspot: Sydney’s Inner City Gem, BP Surry Hills Showcases The Only 75” Digital Screen in P&C.

Situated in one of Sydney’s most charming inner-city neighbourhoods, BP Surry Hills is a go-to destination for locals due to its prime location and continued evolution as a high-value ‘has-it-all’ petro-convenience store, aligning with VMO’s premium leadership position in P&C. The inner-city gem showcases VMO network’s largest REACH screen, a premium 75” screen capturing audiences directly on the path-to-purchase at the entrance to the convenience store.

Always placed by the door, VMO’s REACH screen network is an unmissable way for brands to connect with the retailer consumer, the convenience shopper, and the refueler, delivering unmatched impact offered by no other P&C digital network.

The results of VMO’s quality screens are measurable within the industry, as demonstrated by the steep rise seen in product sales in categories such as grocery purchases, which are up 6.9%, food services, which are up 6.5%, and beverages, which are up 5.9%, as revealed in the AACS SOI H1 Report.*

BP Surry Hills’ popularity with locals can be put down to the fact that they successfully tailor to the needs of the area, and continue to expand their offering to cater even greater convenience to consumers, as people gravitate towards services that compliment, rather than complicate their busy lifestyle. They have listened to and adapted feedback to cater to what consumers are after. For instance, the location boasts a walk-through ordering window for barista coffee, keeping busy consumers conveniently caffeinated. By catering to consumers who are looking to avoid the crowds at major grocery outlets in favour of something smaller, less busy, and closer to home, it is easy to understand why sales are booming.

BP Surry Hills’ high transacting inner-city location, along with its highly impactful format that commands attention, continues to drive high demand with advertisers and distinguishes it as a high-value P&C location.

Want to know more? Read more about the VMO On-The-Go network or contact us.

*Source: Australian Association of Convenience Stores Ltd, Convenience Measures Australia (2022). State of the Industry Half Yearly Report.

Reporting published on Convenience & Impulse Retailing; AACS reveals State of Industry Half Yearly Report 2022 - Convenience & Impulse Retailing (c-store.com.au).