VMO announces Ultimate Media Champion competition.
The Ultimate Media Champion aims to unite the Australian media industry, but it isn’t just about being the fittest and strongest person; it’s equally about mental health fitness.
Sydney, NSW – VMO has today announced the launch of the Ultimate Media Champion (UMC), a media industry competition, aiming to unite the Australian media industry through health and wellness.
Media agency employees across Australia are invited to register their interest to participate in the competition. From the pool of applicants, 210 individuals will be selected from Sydney, Melbourne and Brisbane to be put through their paces to participate in a bespoke “Fitter, Faster, Stronger” program over six weeks beginning in July, ahead of a state-based final event in September.
Paul Butler, Managing Director of VMO commented on the aim of the competition, noting that UMC is not just about physical fitness.
“With the Ultimate Media Champion, our mission is to bring the industry together, champion the significance of well-being and actively foster a culture of health and wellness among the people we work with on a day-to-day basis.”
“The competition has been designed to include both mental challenges amongst algorithm-based physical challenges, so it's not about being the fittest and strongest person. Mental health fitness is such an important part of our industry, and this competition reflects that.”
Butler added “With our network of screens within health and wellness clubs across the country, there's a seamless alignment for us in partnership with Fitness First and Goodlife to launch this exciting initiative.”
As part of the competition, a male and female champion from each state - NSW, VIC and QLD - will be crowned the Ultimate Media Champion and will walk away with a $5,000 Webjet voucher, a 1-year Fitness First or Goodlife membership plus an excusive UMC title winners belt.
Do you have what it takes to be crowned the Ultimate Media Champion? If you do, register your interest here.