VMO Work: Reach an investment savvy audience.

Over the last few years, attitudes towards investing have been shifting as a result of the financial climate along with the increasing availability of information. Resultantly, Kiwis are becoming more interested in building financial stability and growth, and are choosing now more than ever, to make smart investment choices.

One of the categories in which investment patterns have spiked over recent years is digital investment. Research has revealed that 38% of adult New Zealanders either use or are planning to use micro-investing platforms. This equates to around 1.5 million Kiwis and reflects a deep shift in attitudes towards investing*.

Trends have also shown that Kiwis are becoming more interested in sustainable investing, with the responsible investment market in New Zealand reaching a record high of $179 billion in 2021, highlighting an increase of 26% from 2021 according to the Responsible Investment Association Australasia (RIAA).**

VMO Work allows brands to capture a high-value audience with a keen interest in investing - whether that be in financial markets or in the New Zealand property market.

• 81% of VMO Work audiences have investments in shares or KiwiSaver.^

• VMO Work audiences are 17% more likely to have investments in property or retirement homes (for themselves or parents).^^

Reach out to your VMO Account Manager for more information on how your brand can take advantage of the opportunity to reach savvy Kiwi investors through the VMO Work platform.

Sources:

*Stock, R. (2021). 1.5 million New Zealanders have invested, or intend to invest, online | Stuff.co.nz

**Klyne, S. (2022). NZ responsible investing hits record $179 billion in 2021 - Investment Magazine

^PureProfile Survey. (2021).

^^VMO Work Survey. (2021).