World Square for the win: adidas teamed up with us to launch the first ever World Square domination.

Speaking of launches, adidas recently teamed up with us to launch the first ever World Square Domination. World Square isn't just any ordinary place. Spanning three levels, this buzzing retail precinct has it all; food, fashion, and entertainment, along with a 50+ floor office tower, attracting a diverse scope of audiences, from CBD workers and CALD audiences, to tourists, shoppers and diners.

It’s a destination at a crossroad of global cultures; it captivates its audience with a calendar brimming with events inspired by both Western and Eastern cultures. From the exuberant Lunar New Year festivities to the captivating light displays of Vivid, World Square is a vibrant hub that’s always on, and has something that interests everyone.

Now that we’ve set the scene, let’s talk about the take-over itself.

adidas’ campaign owned the consumer journey across World Square; delivering their powerful brand narrative Impossible Is Nothing, as part of their recent Running campaign showcasing the new Ultraboost Light running shoe.

Picture this: iconic and emotive creative commanding the ultimate presence across all six of our Large Format Platinum screens located in high foot-traffic touchpoints throughout the space. This was further supported through bold column wraps and strategically placed decals. It was a total take-over that simply couldn’t be missed.

With adidas stockists situated throughout and within close proximity of the centre, our World Square Domination was a seamless solution for a campaign that had the aim of driving maximum brand awareness amongst a unique mix of consumers within a highly contextual setting.

Are you looking to make your brand pop in this iconic location? Reach out to our team to find out more, we’d love to chat with you.