Challenge

A leading automotive service network needed to drive awareness of a recent rebrand to people aged 35-65 nationally through proximity to store whilst maintaining longevity in market.

Solution

Using intelligent data and network scale, VMO was able to provide a custom solution that offered creative flexibility and delivered exceptional value.

Results

Utilising hand-picked key locations, audience-led flexibility via DART and proximity to stores on the VMO’s On-the-Go network, the brand utilised their full TVC to capture their audience while using their vehicle.

• 3+ million unique 25-54’s reached across April to August

• 8.6+ million unique Aussies reached over the campaign period