Challenge

A leading electronics brand wanted to launch their new mobile device, targeting working professionals in their day-to-day routines.

Solution

Hand-selected VMO Work locations within Auckland’s CBD displayed the new mobile device advertising creative. These screens were in close proximity to retail stores where the new mobile device could be purchased.

To prove the effectiveness of the VMO Work screen network delivering key campaign metrics, VMO conducted studies to measure sales uplift and increased brand awareness.

Results

• #1 spontaneous awareness (all responses)*

• +65% purchase consideration*

• +70% brand satisfaction*

• +44% had seen the advertising recently*

Source:
* PureProfile Study (06/08/21-10/08/21)