Challenge

A challenger dairy brand wanted to drive consideration of their brand in a highly competitive category.

Solution

We developed the perfect solution – a multi-platform campaign across shopping centres and health and wellness clubs. This solution unlocked the opportunity to connect with action-oriented and receptive audiences within 68 gyms combined of Fitness First, Jetts and the Goodlife brands. and leveraged the brand-building power of our retail network. By using our targeted and effective insights platform, DART360, we hand-picked a site list that targeted existing dairy consumers which minimised campaign wastage. To prove the effectiveness of our solution we conducted an independent brand tracking study across key metrics.

Results

Not to be cheesy but the results speak for themselves

• •       +17% increase in consideration

  •       +3% increase in unprompted awareness

  •       +8% increase in positive brand attributes

  •       +11% increase in recommendations to family and friends

  Source: Pure Profile Panel – Pre Survey Test (n =107) control (n=106)  // Post Survey Test (n =107) control (n=101) ​

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