Challenge

A well known non-for-profit wanted to achieve cut through with 3D creative during a busy advertising period to rally support & raise funds for its cause.

Solution

• VMO utilized a multi platform approach to reach audiences in key environments where they shop, work & exercise across the network.

• VMO was able to prove the effectiveness of the 3D creative using DART second-by-second analytics

Results

• +5% dwell time in comparison to original creative

• +9% attention in comparison to original creative

• +20% higher attention time than network benchmark

Source: DART Advanced Analytics 2023, content views 51,106