Challenge

A tourism destination was looking to drive consideration and visitation amongst potential travelers by showcasing its diverse landscape and rich culture.

Solution

We used programmatic ad serving to efficiently segment & reach the target audience across multiples VMO platforms (Shop, Active & Work locations) nationally.

Results

This brand didn’t have to travel far and wide for great results

• +8% increase in positive brand attributes

• +3% increase in prompted awareness

• +70% ad & destination recall

Source: Pureprofile Research Test (n=100), Control (n=100).