Challenge

A leading plant-based food brand wanted to drive brand awareness and sales amongst the P18-34 demographic across the summer months.

Solution

Using DART360, our targeted and effective insights platform, we curated a site list of path-to-purchase and large format screens; the perfect combination to build big brand messages, connect with the target audience and to stay top of mind during key moments of the retail journey.  

Our DARTai platform also formed part of the solution. DARTai allows brands to uncover deep insights on how audiences engage with their creative, and the impact this engagement has on brand metrics, like power, brand equity, affinity and action.

Results

Through DARTai, we were able to prove the effectiveness of the brands’ campaign. The campaign exceeded the benchmark attention time, which resulted in positive association with key awareness and purchase characteristics, like enjoyment, persuasion & action – how good.

Source: Kantar AI, 2024