Challenge

A leading mouthwash brand wanted their new campaign against germs to create a cultural phenomenon by advertising highly engaging, bold creative directly outside of supermarkets and pharmacies where the product is sold.

Solution

VMO Shop locations on the path-to-purchase were hand-selected as the last window of influence to purchase through digital screen placement in direct proximity to supermarkets & pharmacies.

To prove the effectiveness of VMO Shop proximity screens, VMO conducted studies to prove improved brand metrics and sales uplift.

Results

VMO showed increases across the majority of brand metrics including spontaneous awareness, purchase consideration and ad-memorability.

• +9% future usage intent*

• +12% purchase consideration*

• +14% higher brand consideration vs nearest competitor*

• +5% ad memorability

Source:
* PureProfile (July-August 2021)